Research
May 12, 2015
Instagram post for Missoni Mirroring
By Joe McCarthy
Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.
{"ct":"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","iv":"5776755c3e9c70e98e586dd7dd3d7d24","s":"942f8f8074c5980d"}
Share your thoughts. Click here
Hilarious that people are worried about brands mining their data. They should be more worried about the social media and credit giants. A brand doesn’t need to get your shoe purchase data from another brand. Brands will acquire your shoe style preferences from your social media activity and your shoe buying activity from your credit card purchases.