Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
{"ct":"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","iv":"5916e207ba72351365c3f0aae53e7b67","s":"fd50e38e2b6c81df"}
Share your thoughts. Click here