Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"fbdd0943f6cbc2c5c0c141eff1788b4d","s":"4186f095340b1b22"}
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