Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"6b3be2e61f29afd2772e6cb2838df0e2","s":"6d3c5df4948c3dbd"}
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