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Research

Are retailers ready for shift to virtual reality shopping?

April 27, 2016

Promotional image for Tag Heuer content on NYT VR Promotional image for Tag Heuer content on NYT VR

 

By Chantal Tode

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.

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