Out of home
July 20, 2012
By Rachel Lamb
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
{"ct":"X29+toR7jhtSq7dv\/b5ZYEL6Du1EkUkCuWQdARQPOBWY1WWc\/nw3WcC9COkrX5Tx0SkPyV97r0gmm8Zg6cKESsszHsdVtPG1lk87VmBeGQfh90daTBUNE4Ypkwn7LFWS5SxuGeRuu+rXExl0NnUuQR3BJFs+BNrOijV7H+NsVKBNjk73TFei0oheH\/TEQsfzi9Y6dkDqMTPt1ZR5sadiEdLrmblOo5HPsW8XUZ4GQnjzG40v8+AOE951V8+HKqTw6J7yysRnGJHZmVEuv+786vXoCEogccp45E5IrIHx9WTKn\/8jnS2VRit3g+T52DnGxN1dqXdBptweQgbMEaKK5fbC\/6RzQWo+lyNXy7ywW063ohUbbMRyGlB\/MxZTfYOQebMmAizrBHDJlbwQzOIgp4hhYLs6H1VU9b3kgRqB+uJmmh+9fMa4HpK8lvVESzbMkqunCgtfhKOwLLyVCStWE7cFJpt6zfdPW9fHjF6Hi3jA4V7AL1Qj6o6cY2HZXRhJeo+PzZ55+f8EcrW5c6uH2lY9AZ8FDEO3yO4kjOvXeucOt+MfcM\/uvPgu0yJ+k3dKhNpP4sFk3r86DIK9oyxNdmvG29l1Al\/oz4IbdmAvmvJkB3A5sSdhTEkeoEt1UDXwqSG+2fwte11P\/cUk1MVQOzsHlyqK\/BMnJx5gLEWZa99Vw3suu7fbu6JPqak3MU03tHMNkyIRO61ATDv4nzxk4HEuHIybPQ1aG5z6Lx1cERQvJcv6tTTDQ34cB7x6srG1Z4SHpLmk3BEdVFfwQaKCaQ1AcnF7soeU1216pPvCKHpPg9oI3EwFfS9oS8CG3B3zofX5ZdjuEn1Tgg8apkMWymBkFDOsTYbCvX+U00wFgVRwfND6xs9uI0lcZ6OGg1noU+cdm7AasdeibREL+er5lWExfRbBo2JTdx9wPfpPrWlvPZG6JmF8am+WxOVO\/9Utmg1eeNH9SxAxOVN6aJ5PoRADhhp+7CC4o2PgKzENq9R7Z0G41iQ4zPD4ealclFZbM+YVKA4sPL+IYyDQ7LfexXW9FhE+eLyhOhoocvUxeJubkR5FKoL79tVe2UdZqBZGgcAYPqNTOgLJlCSk2hLWEPaLVud\/0lBqxANR61TFMMweD2bXZ8C3kXhwPIwktAyip7PTKcIRLnfVpOhDpKylP2HGsyoB3rMYXB4886VXWIjgDqd3DyGgcFITjvp3Zm8bmi2OX8ApjPCkHkf57yRQQFaS0wH2x2yL+5Y5r43djK0Bgi+auJ7spqu5kNRjwoqmdPSzLTahCgHBuM0oy8eKDcv5JiFrGC5fGwYUlUqF0kW8WOqdMeGyZZtqwTfh5JOXDGPO42cl5Avfj7N7WJGQ9Zolx3DH7vG6M2nbaLsuDcHPAOZgOXGtlRvD9lxhTusgWobHN0gnmLl+Ww7ZB+faswpYQeDjuXOj+IOfotnD2JoXyRbzh8KE4U0DzdDqNV9vtWxRPNr\/m+R9JhDil1uKroJh05MBVa26t\/Y4+rP9PZzrTM7LELjemTt3ZALxgSA9oLkMyOk8mdpeUmwE+6l10Si4xebehJ7hfkilwvarnEf6jbgVI7cafzs9yfu8nY\/UyHhqK5nQv7T2jqbvKdeZbjP0QqHmVix32zHCT62Ym\/+QI9t5xQhSK96p1YivMkiBkQscfJPQoy65M7RYSY\/jpIVJ3kzyKTz4p8PieSRnIEEtTOg\/HmnqkBDq4jo4nl\/RAORl2FxsD3mtOIamhG\/f3izwFuuv4yO7AznhU3mbZqu6nXEPDrNEMOIku6v7mCCkPxNucZ0tKKR9tTgL9mY\/lMyVQ5tDr38oFtIDUjdzXPEZ2en2uBb+kG+XABAVdZ7tZXecw84fEO4m3FxpziWml8LGXcQbRTyR7zRVPX9xFjUIuqDCPWTydWXMWums6LeDVh6jd7g9shRY4VF+rXyW83tebuEYcWhfC6gKwR\/vTq70ap83xXBzshJ14q4XII0Urb8RrBhqUFc7n4Km9ZtzkBYF3DJwnCjjX2hp\/WDT1ehHXK0ggLD+VU2kQCeR9gLmACA1YEMha6lBBkMS3lqy7Is0va5ap9zE4G+SeyHqKadf07cSsOd+Jfh2MV09ebAAxTQd6CH9F+EON6H7Dt2FCUrNHzCttKQgHIvqZiBoUrcxHjKdb5PiRjlmARWJh27wyrLeFcqgcSxUByOdklP8Mc22iZa30x9\/+zLrUhd7IThJjEN9jYJlyi1URnC7VX+9EdvT3P+Fs\/xT33IC4b9vHfSsxDss\/EcG9rSAb2xRb+cg4\/JrIXerg4xmeeoROBa1F0ifmBzUJWZYHGeUNot2hibVDeHglkCeRs8feUOnPGseATWK+t5nHMpIGYC1z5jqP3vUDJGiTq2iopQO5Hndo6CIxzIM3+9aQ0XTWURsRa9vKq6YQISa\/qzIjnUsDTj1EH9Oik2hWRXaYfldcgzDxKbC26U6ea5Q\/i2DsCna91ka7p78zrQvi10P9ad3CrccHzFViXI0C1CWB5f4PyYExpkKnMEfxG\/0wyMWYTVg3ffNeTSMOFlEWQxIjOkG1HUqeIHEBj1ZvA4Ckv00N5TB3cWZBIJhD0WG+8FjOSn3U\/VsOha8kJO4m8NxsVVNwopaTYlSSjgn5OdZ3XVef8u3msyO+MB8HmeLfPzxQ5dpj4MbRDR2bk45SMszipsTbfYDEUg86NjlL8kYpG44u1X8DWXR22IvQoPi9Y3zoby1kMsWEOd8RFqNhEKeyJ3vBo4KP9RtZ7cmbzzTUkIpGvRYqjVXJbNePMgrsfIA1L0vm+jhkNA7dNUWG8q9R8UNr\/g6ITJOajgzlckp19oaPS3zEdlEdJ6H7QCB7m9l9SxQitj6grlGCn1+efbsmI+UUgRM10rqAT8va3QfTHRAkYEbsM56DYkammLAtqbHsgugrYfqs6vCKEJGNdcjnVKrhC4pbWo6LDPc97zbbY9C+XZnbTM3GkFtn6wpJbFuVN6wp2CdaB07SP2mk0SH\/6D2sGgYgVLupHPEFRrCVb0dJAdqBNaVmiEqlKr9g7mh6uV6p6xhmmTVOz5Il\/W3byCWUcg6ae2wSUq4jFD+sCE958JoiYOLDK3zcl2pbirQdxp\/+mDPZ5zohfTCDJcVkQx3\/6AQZXX\/h0CntNk1RisSy0jLT9PRJ0UhyJweC6RXJgeMuWpiLxSVVFIMndx+EMFCKN016kLs6qgQAeerQrojoCqoUKKNQbYY\/hhzCT5oxj83+YqeY9qvjtj2deXMsfGv5TDhw2vThyTHL990BQxSNIGs4Jup3KQ3yr6pqYkMhIj+aV5cy7uoHNOjZpt\/mlMvuA0DQeQQCYfQq\/Dq35Rnt+p5SAu3wLHKIpYVybT83oTqQkd5XYPGzGMRYbRs4TrFnyKOxdlcLb4uEeomd0LY1K2iC2+\/QbIaAdtaxK0hU2UvQzaUXM7lbZjwqsUZJiCedz1eVPo0nDUnlEnj92Jrs0jee7u0hZujYpcEyje4OaPOpqvpTdfx7SEaJfmF2VK1rc7hGw+zmTNu413fd44huiD8k1N732eoEWf3Sv\/NhGCmgXeeyuOpfw57vlSeY695DcaidJReYNHGtfPAeU1uXpuiJSNDHNY7LD7gInjIo6BlxgXN\/Ok7V7+yvIow9EOmniPlSkDgoPcemxl9jw9kgbcLQM6\/6AoOMMwMkkDMG3bjUbvWDGcs2lstUW0vHK8z6wCbiZoMzhe2hHW46Czdj13OOUNPUKMRNUyR3V4sOU8Srb264wjXEh8dk+nC77cMiUeabjGc1mJP\/hUoBmlxxpaYJDCd090c1ausD8s5OYpZ+0aqpO\/pMg09zCequVRgVh5RLHpHG6CkHnEDjgq00qbtrebYysRe7GeBgceT\/\/XyWbp1WhpEpLhmLhw6KusBuBlSg7BqC+aqIfDyzuUnK8RGzBYs5TnTAXNmDN\/Pqs2lyCqSKFwPx43caE4esV4vlGUUrb0LMiyzJQDh1sJyym7LmeKTD5AGpF3QRQ\/00NfnF4doZNWup1pjJKtm4vgo\/JR0z2eU4XRiaqbddVZ2gKcrS+cR+eY5VZKtS2qhqbJbKx8IqtUie7hM4CRXHN6Zx55nq9+A4dUrLT1svIhFeG4zk+hbbSIinwsaksrRmDUF1wzemuuyfc4McijcG75K4Z+WISjLoq410Pj44i4XDz2eLXjHttWom1jyB1i4i5g5+eUsKHL4y4QnwyTbBZyX8O4aQc+Pb1gVHxQINFWLLJMJxYgZONLsOjH8cyhNkJAjU8e4JmHNWT5zkh+u4s8Wt7n4K7OlEOKeKGpSM9fpUIabLfA0PdnLpj1FEKCf0wmyoqjNJrb9qZlOLQ+LPSbxuJWoNcYF7PECE4dslGPdI7V6SbLNVwScwxSWeVmNFZ+7Gs1LI9sTeHaQ+zVBnoDtaKjUXXgfXZ3dmmfUKmH8b7or4g6ZMzCCmCdcPCWfnhind39KaaQnLAel\/trOThWfuwpYYPJsPjKWge5ZNhcAiWtAgWXWBflwSElNT55XYNytodp6uW0IvPVVkG68vbyMQtJvrAGR6BY9NyDVGHPjKmRTNUxwB1NtBfLJrVoCFvI4tqwT0lY70qrHndaWFPOdcNZHO9XAVlrWUeWngId6I\/lzHHZTSosTRceNSTSdN4odPocuC\/vIJvS4OBCR2Map4FVzZtFneLnr+NMw6GCEEtb2WwlL4I+vrDFjfk2dGg7DwuGjEiWkpvDLd3LUm9ZQ51n5w7TngX5fXok5SDAQj4vIL0LspvnXih1Khy9ecSxsC6tGxnfoi1tys6DwAKzg9m+URrfro7zsUNKrDHssMP2KfhNT7C7TZNk3+PbMlINOBaONb5cpjLU64idVrrwEkA1ick+hz\/zMaupK0wO8XNcRgpBvB21NKW2v+hBHn0XH3Jahu+00XOSCOU938kUFdLxtPIlPpo3BIASXZ9Y1dMEg+WS9K8FT21v9wqewdV\/MgxYtXcGMsegx71OMBVXzwgC8Ny0UTWJ3MPuWYu3sDIMu2bYzM\/pnWvWyg3JYr4F1IB93A8E6\/qhihXQDL4SFKy1Cg6WwOPpUlpPaFMevlqIUKNyUNakl+XQk0Vsa2SO6EVir0jNP\/yQ28fNlL4Fg9wqcS+O2s8w4NDaGLo4RDfy+ooyoSJYQBhGRvcdWBtK3WxKRONPBr1T\/CZwAJqFtksGpI7NYukjNdGTNCEWb3iKV0X0wMmL\/PfBHZdRUXwN6206HTeUWpWWqmJGI0iPpg3zPySHZ8Aq60PljJP3MahZe19v6fUWr8NBVx8PWuGgjNbvdcGxX7K4vBZYrAU71pRWEwDwJyafm3UKXdDxEi1py9I37bckpxEeQMWA2g479z0D85ajClK5ukLXJ0x\/WWgvDTzrCCspEWuI7xQWIKAMCtZdXgRkiRcYvVCkkuga6QS\/N6vPMQIisqC71kIgFljghf91eHPgVff0F2RmRsM5+yrpXy44hHbUvqBdILCXP\/4NGDQLPYiUlcUNl3DFnnxJPUe2M23MYpDyP0ahQimG5zikSFXCZ7dP4Knop+\/+mS5YSJU4HAMkUjPcusUZsODqeA+XEqxwxqok2FLQDDLYAwRVh7\/5SkUdNL6HCkEowls6xsNsE\/V4bMF7qoDd\/ys5K0dlovBaZIHgUsWqSUd7B1KC3sZhnssmbyUU+r8p3oocVAi2GIy7TH28QlruGz0e1o9zqtswbcVWZTRmJR5iaPFX7UTfecrNwH1ObHWmPxq3FrcSw9Zg2ZBBjV0JXprgtoVQ8nr\/hAejlr1\/tUM14wvelBj4UkzVVB1QV5o22SD8EP+ctxJNZFpEh1D6AgLkCZJ+QG36XPjE8JsxxeSiayAp+BPoIhHuhFFaTur1z5k25Mx+XHiAOHlwKmpqW7RYg5wlxBJzTqxG8LuUYN84xpUBB+GTUVOx9iVHB7G3nFx+wo5auOA9DxC0sCVbH96HGqdgZtOaXeMrRrCew7TntThVLAWhh5GXF5dwAC1239eG95bteNY3SV4omWmS8OE+vhydf9MqYDCRyR2NL+4Q4Z91L0yoTwCnomSaCD8B6HmWrNlg1P82MTSb8vtbVcJDpsIgmIVjUbJ7l8v9L5eVBIBqKteov0CDF3VspBbgVkPddQV4pUH5YRJwSlSxEkl5DTFfZgXEU9fVjPAKiMyj2CTc963F5loASbjPOLhu\/Yg0vv6ixPHakhtaJZZ4d7nrXN12gxIr6GaNKXDigy\/v9v+9XzSBd7rjAiWD44h12N2ZACkh3NSnoWAh6ur5u8D7lz8kMJuwCBtlboskBzmEPTcGj2ZoO698jaOeJh5d8e1+SDe52r\/0pHscogU1+p3qxz+qdIKE1cQEHwcHeFzSg8uz2YWUTA\/8fbPrzJ8uD94gtF4hTK8nEGLjwg3ztk7IARfOHcbU96qngDaiUFwBGeDM31lrPjoxuHKXVGDFnlakxF9Xyoq+tqv5VsocXhtqo\/44qzJBudvK6lK9BctjXjBO+orE+dUOAE04OhLX7I6YL2hBAGOzmdLyRX1p81IztkGa6h4o3idf3v1YFRqSuj\/OpYIe166zfNKB+NM0WN+THn07k9o8ZzAzi7MMrJfBkOmvnTnsfTtkMHioyfoDNozKghLurrSnN3j83TdXvOzwFScOFk\/Va5PTdknmluJmVHWTi1JewBGEgO8IU7poqGta7aHll9tIgVQMQrZG10duR0lRJcKiZ2cS4HxKVctxFPH+LBq6w7l+ftKk8GQL\/wldI43TY+v3WXYKszONzENUxFqstQuTEYmOG3KNuNuyULVS86TgmXkulSpcqTiu55g14Fubhood8CVtCeGHAfKgPc7ZDdu6aK41OQ9STXUx6nu+VcBeYqXdijKhW8zd4XH7xMk3zn8pHVSGO0Pch67Pw8jx92DaRxQPXIrJ+GJJ\/jzRvPYIMJrfV0yw3RVr1rw4eY+8cxUwB0lPbznpH+GzVSOM9oLOj2HV+sSDEH9NRUwocOLWaHTKEymTuWPsRAlecAshGzYlvwSvIQV1gx74cM7c7OwVPDV46R4k7WPWykjzsL1q8CKiE3a\/8n6X2q4OHqbFnquZ7D+fLW9ZuXxdbqvDEkUoR2WX7OM0TwMCona3beW9LfviureO5q3rR0I\/4EpGMDtMBWJEYsf6zWb4vqCur2X4Cz08BGy9QfZcRxGgv9cS0Y+WpLog+heYzNJd5M8o8eJJgL8Xo+M6Gb0Rj4lvShT8Y56PULpGIE7uBjUmOj9kgwKa8wLMlgZS42tEJzsWRyCDJfr0Akz4l4CHP5WsILinfPEbWPHaZpaJtvAZ\/0X8CTObRzSafVfOgQNu9TutYk50RYQW1nZhgYyg2y1T6hEsb0AvI2jx24FB\/oWN5ryOTrS06EePRFKZlA6nMIjeNpOTIUHAg56qS2LsoTSD0CWVXFfB340okZhyh6n84Sw4n\/lh9veE4OTPEE4YDh+jONCXdjrHyfiFs65rjvX4GqFJDFmaToCnOcKgRnA+2z1iRApCATm9kFMTBB04qEBL5ZMKBABGb18osnmRj7fBiSPsbPmYhw02aynx\/JSfEvJgF4rxvaZWsv\/ExxLYhmwPWxpoNy\/0z8KrIvniPGxtB1L5wXbocvD19ccthwdEmiJCPBEptj5C\/VZaR\/mofzwZSysNv1cKPmGddeV2DCX4Lxrl\/sPMCWZILPzvvedTbIH9kINE+JB3LnZa1ElMQp5m5Ko18WKvN6GzESRy8aKa1NkynRABdtBjIqdnpM7HdIyXNM9SfuI729f3ZVL2rpNYuccBHpY91vU24bvh5w9VstYhPEqPlfIASkm\/HRQdQJ6dRoIg6iet5fX4sSEHKbZ5o\/gKgrWwe7hSjCZTlJSZEaRwocK4g94+Jo7ky66mnHxbpIAhgGRWgdT80\/lQYadMOIjIHAQtMFwVaUnVSa5zBDzs7zMSGAASR05lzTjtbUSLaZ0vAO4y2rHtyWSg7GBXetozaxl+yduPUVNbYrV2yBLdhN1uTyqctPrwMS7kLcSoYSRYhhgkKNGWZV14k3V2mag5Gtv1QSOWp+rCOilhkx83FUxrQgdemQAzMfjhF8GUAmViNh+fGOap\/ZyTn3XQQ7S0XYQr2KadqMXybA1bY538g9ktBJsZ2mCceLRLCSdMkASLS6ELzxzv5tsjGaTGUkDlpxB09u04b3o62Qvasa5ftOA2\/zVtTKUWEts03BfC\/rBTNO5j1OVBdRzKSgGpt+Dcqn3mFT5NFvec3FjNPJKJzyb0uGWVBdyVE+9DlKWvrtMe6++BdhnNlSGAOYkusdJQMpY\/rQWQoYFxELCaBJX8QVx97cV7E10kSOQziB4b+pD8aVcKsJfScR09AbO\/2xNBvQv\/i3Z2mI6NBmsbf5niDDWWlQp57r8GiK2t\/PDsee8+AJ39jjyn5W9YHtamOUGSHy8C1hdoQYD9zwdNUWGUgbFWt91BlrWmx9ox3Lxqj3ckVairA+6PTxCHevoHysgQ+Itfdqp0EuJMpHCMslCrg4pD7IPITxgJXBRechpBCqOPh+M9n3\/HZpEE\/Nv\/VKgD9odEQQHh80wTOLDnoGZVTFSL7LWmjUq0letNsE7I\/bfwSzVqn01tiBDGZNDWpIH65eWVDcug2eMaouUgEZvY+BrQ0CbD13q7f912yYkJ\/4JB13lAkFm0bUZGzEUmof5\/U\/ziyz+Hd+98iN7NE586VHX\/1d9ldWryKnTnE8ddMVmIWSH2u\/pFU2a2UPVx6nGtrfgPZUZAmcYKzJ8rfttfEKWE1F3z1uqw8WSnT9JCKAQIdNFQyBY7WjcHdO0vLy6cPX21YAAIL7Vjls3YDjTIGF0xucP\/dhn4JWtcRl6O9BD1EZOTJe4a0ogEDvLyUG9vgCU7UKqJV2tCC103OgSkUMmuUEYWRUBI1L2NIK+edKNNxQ8lYY7PKE3DbCppB7NK6uAwiHmddBN3BGncsrd0tkm5vdpZJjYvArFpmGQ+RvOO2Zf1gOiyGDAf3ZmF9+dBeN1IzVFrJLdkVOoOZOvZhsDozzBlCsf8P+7\/NsWgyF4jBCgStyBi0siYk6eo+Njo5Kge04YNMX1slmSKfTMZEcxxJ+AF9W2cU","iv":"ee63bad57f3ed0fe6aa70d458b767f28","s":"04ac2b0352c89f67"}
Share your thoughts. Click here