QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
{"ct":"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","iv":"0979785816b37a9d35a1c7068c4e5b65","s":"a39564abdfa57ef8"}