Independent French fashion house Hermes has rebuffed the advances of conglomerate LVMH through its creation of a seemingly impenetrable holding company. But will it last?

Swiss watchmaker Tag Heuer has relaunched its Web site as a Flash-based, richly detailed experience teeming with branded content but missing any commerce elements.

British shoe designer Georgina Goodman is letting shoe fanatics get their fix of footwear from a new commerce-enabled iPhone application.

Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.

Luxury brands are riding high after a successful holiday sales season. Do the strong results foretell an industry-wide return to prosperity or an aberration during a prolonged period of austerity?

Prestige car brands were identified by fewer consumers as leaders in quality when compared to their mass-market counterparts, according to a new Consumer Reports study.

Department store giant Macy’s Inc. is bolstering Bloomingdale’s ecommerce presence and plans to add hundreds of new employees as part of an ongoing strategic initiative to connect shoppers more seamlessly across all sales channels.

British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

General Motors’ Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.