Multichannel
March 5, 2015
Promotional image for Barneys Web site redesign
By Sarah Jones
Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.
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Lcpt8mp2EJ39cZH8sxlTCtTMteMq+8WTdNcX5ZY4TE5+u2N77p9JMQ0cCxeRDQrqepURc3H0zNa58hFw2OPS7sBQ6HS+EVFoKSLUM7W80NNzvr73HbE4xCqHvhEcnmSpz66gdyeguC6mjAYFY0dgkU68XkDK3lEltZ8TdPr4EzX\/hl76kUAvn0N+efGXBTp7AlGQFSwWL4+5R7+b3F1ARWrkoo5epKMc1D+f\/hgMAUHs4RYBMlkLBXkqIML3yDf8b9xnpwwUxPqKU0S2UDbJK1RRO9i9jfYMwRvEeUyPFLrg5iZeF7eNtN0C59AhWrzRoAkZUX7EoFiehDCb0\/6fFtrqbT+63e0AuHBOZgXKeVjPxrtOcBYFDkFSkiMFN80av2jd4OxaSFEGnJr2FEmDMhlzp5GyD\/\/jBErZ95HSyCMPNj41XrIh4LcaZzd63BiVDSw2e2eCc+V5OEsb8LhcESTI9NtMiwz8\/iXZziF2FtVsXsOfYm\/pevo70sP3jo5e2Mxw8HxsUqA0CjB1LdKn4o1+5YNtH912cA43ncV\/7DqAIzRTTQeMGluPlYlAndAPlkelN66M8kO+8sqbWrtsk4mfwm6SAQlYsmtpIlqSirPNRydrvuV7eHMSu4YrMQVUxhtoJEBB\/s4lEoqmzHhT14ZraDQaL1MyAMfL3vybksLkGXyU6FVgIAIubtY+bYzvsfpHuWKYT9XtKShbg5GnrcM8vvBVI3qWvHgy7jU8R5L+5lnarLfgvYqGas+M7AzyjlMlFD\/TfVqn5nMXSc9c8AZGYsAum7120XuhJ8UGp8c1wnSrV8xlfZ0JCElcNFepwgzI0KYOwXQJ10KhU\/rONRtvipV9VuFPNhfA8bNW3+ggb8ObwFuz\/FSrVC\/eoM8lG2aFDPRiVdMaWebK7CvA23xBpjGpWhe5T4yKVqr\/IUvxhUn\/i5qbumh8pOiv3VnHv+Jmchwb6jjKJTbhyp4xO9JzxelPJ0Y3+Q0yL2JmHx+DbeKtHWI0Xgta+zHuIbi7YyWR2tSG3mYoX0+Y7NqTUs4vNvSi3YKVOxMLmUcmYoE3ONnMKPUuAswTAATHTx3Zx7977DSNfZ59wBuGF6yAsUO6VXO6OBmj1KMbL9fAygSE+Zcrg6wgeenS2PZE6D0xFxTaF8VsQiAM8pL2Mb93SHopj1KoLOr4F9k5Hq5U9wAl3gQwsQqZ9TwH9qKdOJdOAUqanSJGlpIE3gfk0oWuqU5hmUNUfp6Ary3uAW+FOh\/FD9QaT6qv8741JWXKV18R8SZ8KrVGvP8X8b9SuLbiObYQXJAo+E13ePvw82pWVjEofI1q0FS0Dszpv0+d5As4X8d8eCe3AeN5HYtA39vF3TMkOOlUfs\/3Fofimm2fW0tNEfoSCRlaTgz7GCqzM7V\/9NfcPOLSFkneJRxunzzG2ogGK7F62tea+vraLSanmhWF\/lUijimk7fPFhDq0T34bSOUv\/e0bxbz6qZ56dvG6+KYcON3ijqKSWrtUpLXrBMGVIpJCanP9mj9q4kPYu+3TdQzdW3RTfKyaIx7OMke4yrz0DkLBmy4X++wv5tBt+rLqGJHYWTMENMDggAhF9ytro0JaqOm2lvr1sO9e9RrDfk7\/uitWokgD\/31iH\/9qwfOsaoAbqonlCHFDvc0mUgSirDqMkk3jX+tK0yd8LSyHJJW+HB+MTjh2+AZRk0hc8aX6FxBDG1tsTuJJVJveArC\/JKNK9uQpzgk66oIgkxIMk9FffpbYJUwEoKSiBFMnIYYJYWLg4hanWo5JmYOgQPbbaDv\/Y8vBaN8zAkYXdo8PXyPRmRIjmPeE0DaTP8eDNzk6DD17GrAwIRubXBS22Kc\/pS3z2ihz8iWBuQZDPZ6ltWKq1AuExEIwWsE2pGf346YluGc5R6tSZfFYsPbpAKKjIiv5ohZsuxMq7suB\/9WPZETekCVwj8xS8oT22k+jv1NEL20juOZ9yC6A3nRJ69j+FPSuQaWmtCLsmGdYZ2F7dnnAvlnaMcctRvIYjK3z4wjVG5IBS+5E+UgfQI1vqAH\/bpLPwHOriypyMK4cT5afIdNdKeZobxrQU0DKxKa\/ZujYpNG2HSNmKnZ8JTTTY4Lg+3Yk\/Rxz5P08D4I6aFmpJGdLGuQU0VgkTmCXbvJKkB7wlbEXfdHBWtc+Ngon0aGm7laR\/3DfezB1hGdNH1LZacJXj4y\/\/g\/b7BnhWcZ6qKHBexNjrGTSYqKwC9UcrUTLahyTCMxYqw28r8dshm8ZkOMv6QKTfeTXqf8bo4VaIM6\/5+HLJM6c1l6q4jJ5H5IBEFFVgkHMZ6Fcl167yh5x9iJEfFWY\/Ts1QjXgAGSx9AQ9JO0KqAiK\/TTe3WDhQwRNBk37ayBUEvn0VtE1\/hliXatDlyOceHCjzlognMc1pVE5TU7UFzvyG8KWTjx2TFuzZjuh1Px1eieQ16ijYe82OMNlAseZfbS2gdZpP7LMhkPbTrfku7nWkQjMYrJvKnlYfv4lyqrnEeNsbMgyRjcQaICs8HiQqh15bxrBLUPBlzONTAoIOltPWjy1ds6V5eoe2ZHL1919zom746S8KPwn9dJO6n7kA1PU4znKDdQQ6HSTNB2GYsMY0iKgq6mSNkJfjM\/GzUUfEuI4eHBf0womUK6oyprv01khnI3HMG3xfjFXI+3mKgwINwdjma3ZGZ7lfsfZtWa5E+ZmDiFa1IrmpqWU8R1GrP57n5CgIxUdkdTg\/KAbA3eJvSmWkXHxPUkyQuj6LfH+3Gd4pIoAzcphHAX\/XRPKLQtNJaOThwcYJ2TGxORKQ1GtTmGGOfysTUvhQJWDjgEPaAJ15UV9AxPUxn+ryJn0noT2ke8bSdhVD2d5OSfq7YB7UN6JXTv0o\/7qVT5965TB\/0TIUAKQDNdpIU6KCZGJV5WTfSPbe+nx7vWkj6ecqERLK97gcfe7WP50mDY11ZzWF7zqS1j0TGTVryM9lqo7D03aXKxRTdjrhpi6vov\/ZQdNSusf5+0vRSa94SJ8O9fOPt6cGFO6+YBP7qxUzln8UrbYXb0Gt+aRzeBDtIlUee+OmwIKrcLRRPN06aC7aayExXEgnMisuJV3g5EvEpSoV3OhuiD7fCiXn4ESS59A4BZMzKOG1AmgnCQGFEvcpSWafcpG2hRnKx4jLg+G7SpMJMiKRsC1rN6Ei3KT0+rc846F67M+psOqMi4KGJFtewQyduMaadrZBykiRuriZXItue5d9elDzyUPvltoU1URp5nuMEOLyKRrWNyfGq4eQeDvgjbSpLn6gzABfww084Eu+gn5dDIzTuz9+Z\/\/AR+OU1\/Vm312a2NQCqzbOh1QpMrnQ3ESvTlvMHRQdg8PPbFWI8ZuKs7R7zGexXKbBezS58Lmpz1N5V0Xr2Vv74uXtyl8ZuCF\/Ccz99wEq5CzegHjakb5WkSnpGk31cfdBW9lHVKTCsgaYeuPDBDxvML+2ps9Z+vlWBavcvsp5vaNbAPa+TF2dwhZWL\/GbU0JfouHQDugAapULDc3Kd6HsLO\/Gve7VFIiEuTOhGOvPoHO7sAM1BIPdwOXta8HOQCcFpAVm+g7xg9lh\/jMa11KUVcMsYNKe0GI32qRIQDF2YjpNFD2VvrCt3fiIEsCcfDZ+nlb71FdQYYtA+IKH4z5GVKFhPUlItx7TnNNsAB8519Rng6su7GfaR\/bgwsiX+87rmBHDc48gWHwf2OA14dTiGtzIFIN7eaDg+\/weyM92vQdDxtQ18v9juAhb9NogR0ymwuBkL6dQBM1e+L+cEKavMifJiohkx+AaXM7ygfSUcUhWQJDVMyKoOafRU08NX72DGJVCTFBWC2EnkbRIo6A01mtbP2y8VvihDaOFIjdsoxNVFXHqHZgkJ3UE\/VNm3mZXHtyi6H8uc3cZcZ2OekoZFLekFT5dWsDW3H8FnjO5HVAC7Xt8tpgfqYbNZIV6rHIni4u3303q7WxQrNvSZgDz9Ixyt4FxAUJFikjwOnrA0kbv7fT8qbYp+p6DjKOdrxd\/YBZ2rDLjNzVzZTec2E03pIlzgeqt3KQMaw0CUHkiriBhPTOXCcocZX0sGcjxd7qVbXQNEKgCU2zmIuVusNGcyy1zbi6k6Y9oLfHgjPe9UsyQbEZGJFuIICLG\/hTCgyXP1NaeXnJtzzRQ1fSR2GqjVDLYG4o5xf12cwDJoDSzcfs6uD8tagpvFs9B1VXKyFbDLXKVqwabu8MJJ8\/uGroRWtuuWlSAcCcAbZRl88yAQNujBrZr43Bwrvt6\/LreT+HIgPM5eJYk9fT3dRblva+kCmj2CbqDIrUTeXCuAk\/9CMOqtpdZIPhwQmCT3I4GVGVLeg0j988UhCzqz2trJt3oOAybgOZ0e5IkgxU+NT8VHlY\/i9yklsQ4YIxfvYbaYFjE4r3BoALX2+vfSNFWq6xMhkP57zUYzYxjFuA+eeKzlRXu7rvIKj4AdFuRZcmtidb9tBFaTHfiNXdXm\/6G5cXxzEQDtinPmOB6UIxELJuMWov7X0zFqiwdt\/pQuHmm0nbMz5EpNsZneBh2+Mnq3XZNLJWY0Tiksu\/cKH6m5oX94ekNCvfqVxJyzQJMCZjeajq\/AyCQEIJDkIoSqAPMfai3V7hmP3+G8ZmPGWa+6Aq\/Kt2LXTr7+5eVSo99mCj0SVtuFUgY4YlZIX84+9uSFJ6md6rH1\/iuV2S1SQ\/8mnZu+d8nVJuBJSezKsNrRSIxRMokQ0TMjSzQfzVmONR6GMm3ZNGCKc1O57gSq91tVOS+85VRay3i0\/P8aBGM\/HYjFrloP9AStUPG8kVYV4jWn+AdCb6CRMyG6HS6ZKGLDpP5p\/NQUvzvu\/STJdx5jbhcLRQtNDShAt48qO\/L8i9B\/PywmHJ4kV\/8FDu0rCRqT\/I8DqvkKKOb+XlEwfvOS+jAgpFmD7bHqOeskIi+vE3a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