Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"877bbc0390b7f164a2d376ffd13fcbab","s":"4d4f7dc9957bf77c"}
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