Mobile
May 30, 2013
By Erin Shea
BMW of North America is aiming for a younger demographic through a pop-up advertisement on Internet music provider Spotify’s mobile application.
{"ct":"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","iv":"c8966028ceb8616a5d2a3984cf3d37c8","s":"c93ed75b0a4a1fde"}
Share your thoughts. Click here