Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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Kzw\/L45HyW3Pf4JZ+dIRHfbaUODRkluvRlxk2lbIOPtND\/TnitDe3r3q7pOUfJ4F34k6JuJr8BDhVylJYWs4ifUvLk4+\/nJJq1dm120trN8uE5BJ4PNnS2h07zn4fjlOOqFcUXqbuTb9ftgfu5U4TjVk+UrQdgWMMCBYRS3MSkN00dx8FzZ9piJw3\/WpXfeDcS6eAuNJIRIKqCgtnm7thqFdWCs4a1r5qiWOopq9Py8JJQyJR6ByhXs0QuQ6fulMeo1OOLircYMFXg+p03N2IIjM7zDORuJogL7U+IZOKJa\/RnZTDR7eZbtsiwvLZWM5bJv86OQOxOYzrPZhLYPas7MPYGwrbMT4CDCNG\/0QFy76yRAbBvLowxU9tmUkyHuJATdg5i3fXwU3SjN2OV9VXNrw3V8mIczrcRr7\/zhMwSX50vTHacKZlOwcgdhd3wxjPVK3tmvWWULrLuDIsJnBKfL6b8pXMkLFvLdZeyZl6LLcBi\/QERBpeGnHwk3VfDw5n4FQ\/A4OFOlvO8\/2aQIwRQXRmPRSuF8IsjvmuKMDSDvDJvs7keueqnvrO9GwO25WB\/pVQ030I+2DJqe4DasjgU76uRynmWbniBIu8zkwHKlaI\/hTsY+ad1YLzilnJ1WRZsclcDdcEIDkF8en3B8NJr8l6rpyu9\/FBqXxbT5bf4dGHGYn3YiFburmZ8Lr7Ju5EtGEsBorHeK4mCbZV7s2eVsER2B4RSJ5rBGK1JnQfyDR+SXqyltj+vAAfjrhuE4Wroq+0wujup\/QeHdq469ej7nRdo9X2mI3NQ\/zbuXOIGRo963r0upxyTuAX+H0vc2KM8s6Q8tOvxg03dhpO38EjHICDXVPCMwkQ\/rY7FJ11e7\/9b8sfpHjjg7y3Er8Q8tKbKuGi4R4i9Vbiyeuaqgoz\/SCsMFkPjjnDvcQlfka7+e2nNheZEIWauz9MMeVETKArEDcjLpRIdmpkAvAheYB3zwQvCwp+Y9KI\/8X0nxg3g7a0c2RP+c1OWd38Til+ZMyuqLAj0675\/qDgy62dk5UC7xYi4ZNnxmQOfndlgBUIokWvM8tCPZ981VfbKBIvK2805DXkXnzp1OMqqdWnpHC1sPzV9fAWMMWsj5iRVNiCMRECJMNcY38mdgyXWmsEjoW8ws0cKr4USfNsaud\/lDtY1IIMSiFAAApwFFahxU4TjnQV8wrKsxQywPKvv7\/ZbDDTaxgQim3moC8Hrc1k2jIYlvqUgjDl3E0SZz5rqE8ydbfsJCVQp4ljPpr1Xz175FxQNjXxITd0DtGXxnWEJKmSvDiYKAEYp3pP9fJpaKGUXGfHpjgTu\/2LL3DR\/5pdc+5xAyaUS+YIOLRzdpZ7p3Jwi+nS3dzQ\/GweAAt0l\/hhgSyXoD\/AAFFdW36vlP9UmQgEqbKWZQo1OBSIhl5eY7O\/Z0cU8Mo57Yno2+pHIFYCzlRaVGpsR\/VCZJ0\/AJUikrlygwBKVnbIYZm7LHljTWGRH67mRdu2hyVDOb+2KqiZuImFghUlMaA1\/\/+j4Ag92DYUqP+n+GYs39HSpZ+tSdUTDf7PkVIbM6irBC4RzisfLS7WSck8tnXQM3n2GnN7Gh505L5+qn1f72IFg2Ev8xUTgT5DgePhcd2DIsSOryi3AJMXwC7Py+vOMRRAgQycjfw\/48RplEThp2ZF9NDwEPfHh51F0nxBprL6GkZI0qLTi6egJzls\/B8\/p6cp1oEmWDe4KHVaWfuPDRBMuiUyMe+AVdOVZx6pCUe+Hkw+EMO8zaXLBttHRUUuWL+v2hs\/tlBLHQFw6ybAgjxmeMIpYNCRcjeM+S4OXay1HscV18U4FRqYLz2vTycdLvccZsgKPE8u5DHVrjc99xQQUIp8oq0ZCS2Nm2sCwD4os6ZBJTHluzz4BUomnG81Cd2Hbs7Gf01vWt+k9B+CzNvlysxht9gSz7AfYUhmXEBpVwOMm0sSzp9D\/x76bgsOXg5EHAiQHXgHrBnNetlBUooCHKxKIyeUUq7im0TqnoElrkiJEF9cbEeIxfi8\/rjTJSJT2JMBOgX4DuSrc586WkbWFA30QvioaKql6ed8R\/wW+ZHNvs7fBplOT0hfKEYUpB14oQIXwiAasoWe7SL5kNYnkTItNjqM8kDIgokPD\/gbmO\/TIJWVrsjxiO2Fa8TkcfodiOLQ65m4kfVeDy7JtXAobEGlAAzFTWV6+ntDxYrgTui14+ZNvFofjPmibrKmvscZyw6LycRZLkhFij6wotfFhv700rfdPoBvbAZSmilxp1LslvLIft3zN\/Ef9e2RIhC2IfNlXnfZO+PBloHF80W4WjN2vrcTAI2dXVPjJqMqFXRwASTvu7uj4C3PomsugDIXHH4rrp1WoG8C5k6ZtCI3mjjsWbFNsMcJc38i3GOVmZ731AGHXrXYtdi53xoj68UlP+ZYfcZQQKygfQzbIJlB5PNqzyrXCKjfXJF7mRawniyehG5mYH8M3Ocmh1bPcpgYVuQhLQCXSW69jMUx6OcJ579NCNvolQYkHRY5tirq79+2zm8EeZCRYKeWJ4grDLZXDzxtwbCPMonFpH0LfCqcIx2kcMrkvJw4UC4a471\/zdnnQhxh5AwrudpFbaqWOl+65cedIG+++XAMXG5IuzZJYYjSQ7wZAHKZY0B2iSpoq54qyh6cZqHsKD5eUfvYWDTsynmpPMvWxuyvOhNw7HFlx7c25DvcA8XhZwtcwrmQBkng9V98z7fJoPKhbqpuhGSI7\/AnmEaqd17CCwxCiKN88zkOsgrbMW+jNACac1B0b4D6ME3v6Y5iYqqis7qCQ0kpJIcQd\/WrmlkZZiZWc5MjuvsyXbuw4V1HIsU3kv0vJPrVSKGw3CpJUzMMFvjoLH\/fz7bose6V72FbaZkh1XRCV08XldbrPOb6YMe4v5O4cnXXEzop1KKFhL1aT5Lc89xIQKyVNAyKz\/nFMZcFM95UngyK70NJx+ikyxaSDF0FmHZO16zeY46YP76Kkrr+VLdoPws1yd44oUg0DjPjnOwj\/GszeAWpb3SFJBb5DPdpDHBUk2ExTPRq\/mtVQfTIAh0d\/kPFLO+LsUfSp+PC6zgavN7HockWtXj3y0B7gpkbHG759x1FihqGuE\/hhYAo4npDfyrR66ko0GDF7s+HAad+r3E0AwlBig5UdKOXJUv8roqpQVCZdFPv3ErkhbF3ccYRIMhvRHj+0xVP\/ijjBcV9YIbZoo4z0B\/nSzvDzMMI7wssWjjETK+S+BmGl7LtLfaYIHPHjgH\/STgPf9GnM\/dq+zQFD3VOqsGAxZNmWMPSIjX9xFTn20L7spBdFCBbVzjUzGy90Eyn1ITKmk8rSJxfhBG5UPwDlMtycDkVaaHecWBtNzVMUSkdJ7YP7W12HQ+JWzrHvMqAPi0sDGsUkPdUvI5nt68sBI73+nB48n\/KoWzzRp9vM2mY5+Ju4Uxo2NRTmri+1I7ZeUJ4SGPIc8GaeRWEnBleK7L\/KzUuNVHvrsw0YYU7oR8QcLgOboxv+41FFML5H9eQSf2RjHx8nh7wH9lwZxmZhJ1TxzBz3F7NXGHXeBkPYApa5PZUfV9Ii7hnQIawOknzP9NGieUCYCJ9GA2z5bFdlzzGUnKCxl9rcsADQ0cWoZcuYdJSO0kWbsKznr5Y9cCupkicYOy2X6kUmsA9I0XXfY6vUOuQlEFmZoWM7wpT1oaHZCX3\/z\/ZW8XBt2K2ZF7h41Oz+XUAp0moXm6FWtOKRhQewjnS1er859gYAWXojZlPBusR15uIvK38KwAND\/O9cN9MwWJuZmo0OSkA2WGTjkwCZRZIZB7WupSUG0LstTju3UWrycTF3u\/DM\/jHjHGCb5SIijZvJFf8Zy9SdrMcyKLt6aSctrSmHID\/VlRY8BcAYbuxtPjAFuurie\/IUw19Hkv4RsHbeSyb3gjYyQroyU2eNW3VnBD4IFtr2Jd+BNMrU2ZDvjKEP2f148Q4gTMtxFygOVz8w69PpfwiCnW+i8ykBL1NrhWbCzrjpJ97Hok9Y7F5dsRmOM+zg9JggJVlsnJAlCn7Zo2Vn8ybIwmXFiOfT+m41qu1ngTOw92w9a6sfYbA2RxQl7jxxaLrVnY2F7dfz2OUcA7p37xxgqWdtiI740QgKdxhZ2KLnfxzkpVU1FT92IN98JWvDMiFPZZiXr7xJNXFMO2FV6d3yY60i+V6I0unYC6xL4ZuJ8FiM46hK8oGjeu726lIcS2O\/5o9X53\/XY4k65noSD+kFAMIWdOalwaA==","iv":"b765f9af8db7226bfb918a1cb738dc90","s":"873c7eddd84de74f"}
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