Advertising
March 20, 2013
By Erin Shea
German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.
{"ct":"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","iv":"5537abf9da709bd9fceeab64e569b3fa","s":"c50027bacfdfe5a0"}
Share your thoughts. Click here