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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"e157ae38da74c84a4f5ef3e87080ca30","s":"4e072c4e3ab4459d"}
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