Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"8d782531cd90a8304796768f7d412ae0","s":"6abf58425603949a"}