Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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FtOHV0HbJslwaBz3194rwVRNLNZ+YkfnHFELDNLPQ6R\/GQcIpYhKumnjGFXM9GnFnKx8OYPQFneddLnvgJQlFpgMDccmmmNhqzEhFizc109C2u1ZQVHLLRO3yaYB3SrXw+BFlwnVFYa19cmnVlecyVVfu574vgflf5csJkutMYpFTqVXS2TurRotDTObxX6+hCJLdXDt7gg82sZ6MXKKRlZPb4MEKNM7qHfXd3YrjrNqJRtV8e+8HbPEtExtCPMWJhdy6M8YY5s4C57mrmVuA2dqzlosexggc\/+5cK90zYGsuNiwlQWjEg3WunMyDfrlrchnxuxYE0EcDsfniKRm2AQ7I5uemT1fPaJlvgGSjqdyKcdYMvq3\/bWgTaUlIMaK1zWqTi7JST0Gt6+ATT7s1Vb9eabJE7EUITTjKfT7MpiRq+GIsLOaNpDALttdn55mWuDXCn\/GztpW4s0nnTajifavLPDrTZdIfwpUwFv02qsgU2tk2L+Y1w2DJGz7wpt4WGayNSNjU3gUFZPP7vcH2WC9aD2T+rWOsWIO8wraUfmqRIK5VvVXvs7SZb85ZT2mVKAS9xicfE7Nr8ql\/HKwtrgmLeb8574gsc3DwWJPEViuaLD1vj857e0PyCyEx6Pkb2wrwQcNXO4wEstQbXTNjKVVqPTL9wVwh9idzqc8B9gujsoVUeYaCXtNa1XPI9M\/fSlvNefnU7GgFXiFS3fH7Z1ocrGj4uhWuQYl6+yR5H53jIUdD4BV5hqfu+wLCEg3U9lPIe0kXlmNK6f5GlRCa2fUv0h+NAgBBxuqfQBTEoRe8M9PQ17jEKgxkv9usDleaP7mndu4ARyKO7b\/I+iHWrWQC6\/XE+vL8qNirXrWJtXJ\/XQUq5VOWCJkbZsT1Sf9UzW7hucJuP7jQGiIjD\/bKt4tB1VB3aQWCvvE4V0OaDLEn2Qx3ZA92pMoxcCvx5nX4Q42xxq5sfiV0yK+BU\/nOu4bJqIFyOeditpo4jgEfaV\/ttLSWkEJpNYh1XOs1Qsb4+r9\/3r3kPS65eps4gpBP1HfUEzrO3c0picuD32YbaERiC6g0qqxKiL4saHnI8N1xIMh7Rw6ctZtGzsEBPJoIzOspkM8shbKyaKwFiiWqTklrVMT\/T2EAivKVNPjOAyTnaTmc7ay0ByFMxI\/x1LGsg93mc0+EmQbGNyVewIkdPSzk3qQ97fSX5df33S7n8LIkQO+Mz63KAn23\/qOnzj7ClgvwH0gLo+VEAhD1559p5UI5dOGX06iSyPnb16rvmh65GGX1PzicJFUI67dtckYV8J8cwyHWaRNEtoPAnhrhZgVkISR4AcKVAxjhS6UnRUI2w26UzyP8ogI0IyuJ\/sVgnVbVGyBYYWDJSp569SJlU\/P4VgohKuM8V2TvymIBGlb8Ra61SQ\/gR0CE+GE48pIfWDSd1PLoacn18KtEQ1PcQWyGxnGfJANboPrO8ubtove6ijPwiF9\/Gmyl56CcEbZMcGUQXWhUgpA4YOGl0Vys7gL\/lCuDwv2yYjd\/\/ouYF0NFOMcllljgQgMprvrzLfw2Og6MlYFnORp2A1+teMa62xWpvGWsHwopt9xr8MxnZu9V4Y10\/ioczzhHmSNWk2hqhFfSgMhf+oGAIl5KwUcGn8ypak+1o8hYOz6Yi7LvbpLjuIZHyTWGPdiZamV+B4YLKihK6na1rJWz2U\/sf9ArIvnGUo2ocYPTNS+FSPtImZJDbCsZE5JQ50rdpYFwwqvWfsfCFeFTjcJsDXJj2IEOX6Ykft3i+JrqOaxchMxE\/nPQsVjSomKlKnkLlCSUg5xZ1BCRRe7oRpa+1K9UR2yD6crafSheBoooP7s98Bg52WII9sHrABYgsP4b+6ZZGnSWcL42E9r4MI6QUPpFLy4seuSmdHPsxP4B6RLLQQVcQit9wccOf+zQLqASryxHYGB8C4CLcExR\/zC7iPIcpyLt3WeLX0qkgdOoJ02Jcg8mSNZ0\/g08T5u+CS5gOS8LYWnSSdeVVDpqYkdAe8rFpTZBvafXP8Ek2SXj5ug6hMPshEvd2X3Lo+Zn2BucNcW17nIfIo2w\/uuSr7KmV+hpXZ7wpdiZX1TRrq8hizXsHYJx80x9h1NOqLtxEceP+13759KR44qd\/HQfwGl2g1FC+JHh\/decg+5TkUmzvUTojgu4ab\/N4lmPiXL0DYVoILQ0D1FuJaCvcjlu+UlmlNabfKiDHJDnlcHfjV5lkJI9MFVi+6lknRrIFzdUSXA6XZZjidYGgBdgN9lapAWDulsCO8QJB\/E2AMkrliS1nrtIGKCm\/XcDEhqfJB\/FQABY8MQlEm8v9PfdYhkPo43Cc9KDU17WYoMo3447lkpggyWbAbjpqOPUWsiIsBKqOU2Bddl51TEwx4FUkEJHSdTygVct7GlGxMIKPsPuHtlasGc6S+srzfEj3j7Bf0enPn7LQCVG0cHXMJxrjiIqMDxbouMGscdHixcl5aaJPJa8WiwW1C7X3wZOYG1Z7rVosJ0Zb5HsP8xG+LKpa7\/8PrsB4GLnvGN0\/lCS6sVf1BPdap7dbTUSM1cZP3js3f+83Bq+ZoaVdqOrQfz3ZHnS15\/GVbJSSisE2XhPqta9iDpOMQreJhrPBzAs8a1Jn9Ph+4KdMd3xLhxdIRe7JRy1lgmtUFWIcj70uBRJohActGNjrQW6laF691IPPR8qjBJ2hyqQ4LggP1XPZtVHNcVjQe65k3K2mv\/CKPhvlG6FVBcnJxsnvd9UHZda+llr6qR8eJTkShnObndd9n1Og55150lvn+y38x10KvA\/q9bjd17or52+weJmAUgSyFISwqe7NpX4miKeHxQ87vau0NydB1OMS9FwyQKV01tswUykCtBMyyvLYswHHAoefi2vcBIraf3YLfwxx0CfBR\/+ALqr5taINR8ougyUzX6ACLTD7LQuyA2STDw131dhYokYylU+bSQ3Is0S6hvBDOLfW1WHZjJ1+UOG68p6dwL5n9f0F42UsUiIpC8ZliGvHutuwTRxyNWidfavx6ap9BtqRtfc\/+tFOFa16pFEhwsq\/DwpR9IkjqvWkeNT63CRMlBGGgO9Jbs6IPoWgF7G3wHxnY6QpJj6yvrKJ7+\/DDFp9OYXkBPVVBCnSWy+TvWtc4s\/xMx7tL0V9F9fYRlTKx1Km6s8vK81uoIdBw\/jOpEnnAcfIFSeLbetqeAtypzFhUfWKphQQEZ4OP5zw9rqvJw3S4LYorIHtBSNAUx2FPi8mTqDz8\/D1xMyr7SGFB3jPBBHW0tML030D3Ry2PI1JW3PYl+qr4P7ZDPw7exm9N3tn\/Ej0JfYcM0O51NoGowQfqLMmNGxNZzZ5jnBqxUmusiQUThLlbzmW602Rkj89cu6\/PWG3N22oc5aKK74KRhyPHr2Hvj7liQvGULDw65uOLY+DEUUl84zIP7BDaibOZbr36rUxDX\/Qm+R5vkvUlhuFZLVka2VJqHvbiUIkjVwb1HT4hQac9u9WIv37zVD1duulJd\/jY\/SPAffEv4jg2sbU\/d8\/XOTisHg4hpSNHUd+wNhhwDGNvo\/HpNx12yeGeBdGo1CejNdF2cbhOOKLOZ1BECSubj17dO9p7umUHeI6YkwvdW7aocWZCG4ajQEgoc+zZJTl72dUWrU+Wh6KEhPXGlb72TYxfs4snsOE410+T1U49sgQdYYJIJLbprrBKRwDkaFi2mUHU2oyUkudjsptdP1OApHe\/RD1de5Knf13Hc0V64FroOTNjdRqk5fdoWtyWXOoBGtCHEDEEEnzvRcWoHXNOD\/6IzGlb+6CDCgEoYbE7AFfixmUhUxRHhzEB8MU9XCBCDtaOuKxGW3Q=","iv":"c6161bb7ab16709b1b46d0b6723b62c8","s":"7e0c5b415ca4b2ca"}
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