Multichannel
February 20, 2013
By Erin Shea
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
{"ct":"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","iv":"18dfe572baf6efef204903a0de1ef41d","s":"636c530eab5d0244"}
Share your thoughts. Click here