A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.
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For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.
Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.
Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
South Korea poses an opportunity for retail ecommerce due to its tech-savvy, brand aware citizens, according to a new report by Borderfree.
NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
A new report by the Boston Consulting Group and Facebook found that travel companies are inadequately embracing mobile.
Luxury brands struggle to maintain reputation when branching out to new markets, according to a new study by ACE European Group.