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Millionaire myths are hurting luxury marketing: report

February 9, 2015

Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.

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3 of 10 Valentine’s Day purchases to be made on a mobile device

February 6, 2015

For Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to an infographic by Criteo.

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Canadian tourists add $27B annually to US economy

February 6, 2015

The majority of Canada’s population lives within 100 miles of the United States border and with lower sales tax and more retailers, Canadians are increasingly crossing the border for shopping excursions.

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Luxury retail, automakers boast highest Instagram adoption

February 5, 2015

Out of all the verticals, luxury retail and car manufacturers are the most likely to have an Instagram account, according to data from Statista.

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$2.9T of UHNW wealth invested in residential real estate: report

February 5, 2015

The 211,275 ultra-high-net-worth individuals collectively hold $2.9 trillion worth of residential properties, according to a new report from Wealth-X and Sotheby’s International Realty.

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Mobile-optimized Web experiences trump app usage: L2

February 3, 2015

Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2.

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Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.

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Chinese millionaires spending 5pc less on gifting: report

February 2, 2015

While overall spending in China is back up to where it was in 2013, spending on gifts has decreased 30 percent over the past two years, according to a report by Hurun.

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Automakers, designers top affluents’ top luxury brands: report

January 30, 2015

Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.

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As consumer trust increases, so will marketers’ mobile spend

January 28, 2015

Despite increasing investment, only 58 percent of luxury brands are satisfied with their mobile initiatives, according to a new report by RadiumOne and WBR Digital.

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