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Sequenced call-to-actions superior to sustained ads: report

July 16, 2014

A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.

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Understanding regional grooming behavior vital to brand growth: survey

July 16, 2014

For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.

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Jaguar Land Rover advances windshield technology

July 11, 2014

Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.

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Auto brands generate highest engagement on Instagram: L2

July 9, 2014

Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Affluent shoppers drive retail consumption: report

July 1, 2014

Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.

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South Korea boasts highest global credit card penetration: report

June 27, 2014

South Korea poses an opportunity for retail ecommerce due to its tech-savvy, brand aware citizens, according to a new report by Borderfree.

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Emotion generated through consumer experience drives brand loyalty

June 25, 2014

NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Travel companies fail to seize mobile opportunity: BCG

June 23, 2014

A new report by the Boston Consulting Group and Facebook found that travel companies are inadequately embracing mobile.

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Reputation risks arise for luxury brands in emerging markets: report

June 19, 2014

Luxury brands struggle to maintain reputation when branching out to new markets, according to a new study by ACE European Group.

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