Research

German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.’s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.

Approximately 60 percent of the nation’s most affluent and young consumers are optimistic about their personal wealth, likely an indication that they will start to spend more, according to the March Mendelsohn Affluent Barometer.

Travel brands that are marketing family-oriented packages and specific destinations such as Cuba, Cambodia and Belize may be catching the eyes of the most affluent travelers, according to the 2012 Virtuoso Luxe Report.

Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.

Storied beauty brands including Estée Lauder, Christian Dior and Chanel remain leaders in the industry most likely through an association with a high-fashion label or a time-measured status, according to the new Top 50 cosmetics brands study by Brand Finance.

Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.

IPads are still king when it comes to driving mobile commerce, according to a new study from RichRelevance.

Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.

The Four Seasons Hotel Co. has been named the No. 1 digitally-savvy hotel brand, attributing its success to a combination of mobile, Web site, digital marketing and social media success, according to L2 Think Tank’s 2012 Digital IQ: Hotels study.

Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.