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Few marketers transcend mobile-first to revolutionize customer experience: Forrester

August 21, 2015

Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.

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55pc of millennials find messaging app notifications most useful: report

August 20, 2015

With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.

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Branded hotel apps transforming hallmarks of low-touch luxury: L2

August 18, 2015

According to a new report by L2, nearly 100 percent of luxury hospitality brands offer guests an “in-stay” mobile application for Apple iPhones.

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Luxury brands perform well in Indian ecommerce market: report

August 17, 2015

Luxury brands must continue to optimize Web performance to succeed in the rapidly growing Indian ecommerce market, according to a new report by Catchpoint.

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Millennials’ wealth management preferences differ from boomers: report

August 14, 2015

Millennial investors have different preferences compared to their baby boomer parents when it comes to wealth management, according to a new report by Luxury Institute.

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Talk-worthy, shareable content key to word of mouth amplification: report

August 14, 2015

The Ritz-Carlton Hotel Company leads online conversation among hospitality brands in the United States, according to a new report by Engagement Labs.

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Social ad budgets should be moved over to media teams: Forrester

August 14, 2015

Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.

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BRIC affluent buy 12pc of secondary homes abroad: report

August 13, 2015

Most ultra-high-net-worth consumers make investments in residential real estate, with 79 percent owning at least two homes, but for those in emerging markets, these property purchases are often for more than pleasure, according to a new report from Wealth-X and Sotheby’s International Realty.

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46pc of retailers making loyalty programs a top priority this year: report

August 7, 2015

Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners.

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New marketing strategies are needed to target Generation Z

August 5, 2015

Using social media to capture the attention of Generation Z is the latest key to marketing success, according to a new infographic from Inflexion Interactive.

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