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Amazon poised to gobble up Canadian ecommerce sales: L2

March 24, 2014

A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.

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Hennessy, The Macallan make top 10 in L2 spirits report

March 17, 2014

A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.

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Young affluents provide the best growth potential: study

March 14, 2014

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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Audi, MIT track taxis to optimize urban ride-sharing

March 14, 2014

Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.

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Audi, BMW, Lexus boast rising brand values: report

March 11, 2014

German automaker Audi’s brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.

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70pc of travelers value hotel’s Web site, app in booking decisions: report

March 7, 2014

When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.

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20pc of retailers conduct high-level space planning: report

March 4, 2014

A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.

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Ephemerality and micro-innovations to mark digital experience in 2014: Forrester

February 25, 2014

A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.

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Ferrari deemed world’s most powerful brand: report

February 19, 2014

Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.

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Lancôme, Estée Lauder make top 10 in France Beauty report: L2

February 18, 2014

Fifty-six percent of beauty brands received challenged or feeble rankings for their digital performance in France, indicating that attention given to other markets saps commitment to the studied country, according to L2 Think Tank’s latest report.

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