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Mobile shopping spurred on by consumer spontaneity

December 8, 2014

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

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4 trends developing in content marketing in 2015

December 5, 2014

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

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5 tips for personalized mobile messaging that breaks through holiday noise

December 4, 2014

Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.

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A $30,000 smartphone with four wheels and a motor

December 3, 2014

If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.

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Why now is the time to invest in iBeacon technology

December 2, 2014

The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.

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Changing landscape of mobile commerce and what it means for brands

December 1, 2014

As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.

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Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Playing to the strengths of devices, platforms and consumer behavior in 2015

November 25, 2014

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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