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Book excerpt: The Mobile Mind Shift

June 12, 2014

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

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6 luxury marketing trends to watch

June 11, 2014

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

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Bringing in a new era of mobile engagement

June 10, 2014

Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

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What iOS 8 means for marketers and mobile engagement

June 5, 2014

With iOS 8 unveiled at WWDC this week, Apple is giving us a glimpse at a key enhancement that will reduce friction for bidirectional communication between users and the services they trust with space on their phones and in their lives.

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Why “interactive” is not synonymous with “online”

June 4, 2014

Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.

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Innovation can unchain mobile advertising’s growth

June 3, 2014

Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.

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Tips and tricks for mobile testing: A software tester’s roadmap

June 2, 2014

My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.

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8 characteristics of luxury products

May 30, 2014

There is no universal definition of what is a luxury product, service or experience.

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Mobile marketing with geo-location is not a simple destination

May 30, 2014

I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.

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Challenges of sports audience targeting

May 28, 2014

Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.

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