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How to build a successful Apple Watch app

July 14, 2015

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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3 steps to effective customer acquisition using digital marketing

July 13, 2015

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

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Mastering the art of mobile persuasion

July 10, 2015

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

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Why a mobile loyalty program is imperative when selling to millennials

July 9, 2015

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews towards an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

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Book excerpt: Why People (Don’t) Buy

July 8, 2015

Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.

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5 key elements of a well-designed responsive Web site

July 7, 2015

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

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How beacon technology enhances the restaurant customer experience

July 6, 2015

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry, as we know it.

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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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How luxury brands must navigate point of sale

June 29, 2015

Customers expect to be blown away by the opulence of a luxury brand’s retail store. No longer is it just a place to purchase products but can be a destination – a must-see stop for consumers to soak up the luxurious experience created by the product displays.

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