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Integrate real-time components into ad campaigns

April 26, 2016

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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3 ways to reinvent the phone number

April 25, 2016

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

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Quantifying effective mobile user experiences

April 25, 2016

A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.

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Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits

April 22, 2016

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

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How fashion needs to deliver in digital commerce

April 22, 2016

Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.

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Targeting customers in abstract terms versus concrete

April 21, 2016

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

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How mobile can swing the vote in the primaries and on Election Day

April 21, 2016

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

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4 ways technology can revitalize luxury shopping

April 20, 2016

With in-store experiences remaining key to luxury brand success, how can technology improve the bottom line in this traditionally high-touch business?

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Next generation of digital publishers is detachable

April 20, 2016

Brands are facing a significant problem with distribution solutions.

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Why and how content marketing works for luxury

April 19, 2016

For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.

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