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Snapchat opens the floodgates to publishers and brands

February 12, 2015

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

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How location became the tail wagging the future of mobile ad creative

February 11, 2015

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

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3 landscape-changing media trends to watch this year

February 10, 2015

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

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How Apple’s iOS 8 changes the game for brands and retailers

February 9, 2015

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

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Top questions still puzzling many of today’s mobile app marketers

February 6, 2015

When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.

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Foldable big screens the next big thing for mobile?

February 5, 2015

Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.

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Consumer shopping experiences set for rapid changes

February 4, 2015

Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.

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Will Tiffany’s “Concierge of Love” fix its disappointing holiday gifting season?

February 3, 2015

Will Tiffany’s “Concierge of Love” be the ticket to a strong performance in early 2015? I am skeptical.

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Making a case for native advertising on mobile

February 3, 2015

What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”

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Reactions to Google’s mobile-friendly search changes

January 30, 2015

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

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