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3 challenges with using video as a marketing tool

June 12, 2015

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

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5 tips to battle mobile advertising fraud

June 11, 2015

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

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Reinventing mobile video ads for millennials

June 10, 2015

The time has come to reinvent display advertising.

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3 tips to protect against mobile commerce fraud

June 9, 2015

Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.

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FTC issues new social media/endorsement guidance

June 5, 2015

Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.

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Book excerpt: Rethinking Prestige Branding: Secrets of the Ueber-Brands

June 5, 2015

What makes someone covet a Kelly bag? What does Mini’s approach to marketing have in common with Nespresso’s? Uncovering the secrets of why and how these Ueber-Brands are created more equal than others is the focus of Rethinking Prestige Branding.

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What is driving mobile loyalty?

June 3, 2015

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.

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Avoid falling into the app-fatigue trap

June 2, 2015

What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?

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4 ways luxury brands can win by focusing on consumer behavior

June 2, 2015

Luxury brands, faced with the historic disruption thanks to the collision of media and technology, must shift from playing defense to taking the offense, even if that means discarding formerly successful approaches.

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How brands can get the most out of their video content for mobile

June 1, 2015

In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.

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