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10 key trends in luxury retail

March 17, 2015

The luxury retail sector, in the course of the next three to five years, will be driven by 10 key trends geared to satisfying consumer needs, fueling spending and luring new clients.

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How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

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Top 3 metrics that ecommerce companies cannot live without

March 12, 2015

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

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Ad agencies, consultancies react to the Apple Watch

March 10, 2015

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

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Fragmented and fleeting, mobile User IDs are ripe for overhaul

March 6, 2015

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

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What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

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Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Book excerpt: The Management of Luxury

February 27, 2015

Succession planning creates particular challenges for most luxury executives. Founders may presume that a successor will misinterpret the creative genius, leading to brand dilution or brand failure; or they may struggle with interpreting and sharing the source of their creative genius.

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Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

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