Columns

  • No categories


How digital activity logging is changing customer research

May 5, 2015

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

Share on FacebookShare on LinkedInShare on Twitter

Prepare to target users pairing the Apple Watch with their iPhones

May 4, 2015

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

Share on FacebookShare on LinkedInShare on Twitter

Programmatic: The stock market of digital advertising

May 1, 2015

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on luxury marketing

April 30, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter

Is responsive Web design overhyped?

April 28, 2015

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

Share on FacebookShare on LinkedInShare on Twitter

Traffic methods for mobile commerce

April 27, 2015

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

Share on FacebookShare on LinkedInShare on Twitter

Stop failing at mobile-campaign attribution

April 24, 2015

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands should not be afraid of CRM

April 23, 2015

One of the myths surrounding loyalty and luxury customers is that this audience does not value rewards because its wealth is inherited, and they are therefore indifferent to price and loyalty strategies.

Share on FacebookShare on LinkedInShare on Twitter

How the post-install event is key to app marketing

April 22, 2015

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

Share on FacebookShare on LinkedInShare on Twitter

5 lessons that luxury brands can learn from technology firms

April 21, 2015

Luxury brands are in the midst of a historic disruption, thanks to the collision of media and technology.

Share on FacebookShare on LinkedInShare on Twitter