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Apps are key to a meaningful user-centric mobile strategy

April 13, 2015

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

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5 reasons behind the menswear boom

April 10, 2015

No one can deny that menswear is having a bit of an extended moment.

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Mobile money flowing, it’s time to correct some mistakes

April 9, 2015

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

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Calling out media double standard on promoted hashtags

April 8, 2015

Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.

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Best-practice tips for push notifications

April 7, 2015

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

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Luxury brands and the secondary market: Why marketing is everything

April 7, 2015

Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.

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Experience is the new bling: How to build a modern luxury brand

April 6, 2015

Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.

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What will win the day for mobile wallets?

April 3, 2015

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

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What Apple’s new patent application for product packaging means

April 2, 2015

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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