Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.
- No categories
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.
Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
Will Tiffany’s “Concierge of Love” be the ticket to a strong performance in early 2015? I am skeptical.
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.