The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.
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Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.
In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?
When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.
As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.
While mobile POS represented the first wave of enterprise mobility, we are now seeing retailers focus on cross-channel, customer-focused capabilities that represent the next wave of mobility.