Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
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No one can deny that menswear is having a bit of an extended moment.
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.
Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?
Apple wants to completely remove high-friction manual steps and replace them with one tap.
The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.