The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.
Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.
Reaching out beyond the confines of the brand itself to deliver meaningful material at the right time and place is what sets truly successful luxury brands apart nowadays.
As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.
Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.
Once we embrace the idea that the basic premise of the store layout – with checkout at “the front” – is not necessary, we could very well be looking at an entirely new experience for shopping.
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.
Who is the shopper that retailers should keep in mind as they plan for and implement a mobile commerce solution?
As geo-location technologies continue to evolve, it is important for regulators, marketers and mobile users to understand several key facts about BLE beacon technology.