Opinion


Luxury Outlook 2015

February 25, 2015

Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.

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Luxury Outlook 2015

February 24, 2015

Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.

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Can packaging be both luxurious and sustainable?

February 24, 2015

Prestige brands and their customers have sometimes been regarded as more concerned about the appearance than about eco-friendliness, despite the shift toward sustainable packaging.

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Top 5 brand moments from last week

February 23, 2015

The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.

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No mobile commerce site? Your Google search rank is in jeopardy

February 23, 2015

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

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The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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Why is shopping on your phone so difficult?

February 18, 2015

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

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Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Top 5 brand moments from last week

February 17, 2015

Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.

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Cannondale spins bicycles into luxury

February 17, 2015

Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.

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