Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.
Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.
Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.
If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.
With in-store experiences remaining key to luxury brand success, how can technology improve the bottom line in this traditionally high-touch business?
Apparel and accessories destination Armarium is bringing the on-loan business model to luxury fashion with a Web site and mobile application.
Brands are facing a significant problem with distribution solutions.
For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.
The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?
Support and outreach have been common themes lately in the world of marketing.