Opinion


Tackling mobile’s challenge: Cross-device mapping and attribution

March 19, 2015

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

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Native mobile ads in a strange land

March 18, 2015

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

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10 key trends in luxury retail

March 17, 2015

The luxury retail sector, in the course of the next three to five years, will be driven by 10 key trends geared to satisfying consumer needs, fueling spending and luring new clients.

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Top 5 brand moments from last week

March 16, 2015

New technology allows brands to connect with consumers in a variety of ways that may lead to increased purchases.

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How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

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Top 3 metrics that ecommerce companies cannot live without

March 12, 2015

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

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Ad agencies, consultancies react to the Apple Watch

March 10, 2015

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

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Top 5 moments from last week

March 9, 2015

Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.

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Fragmented and fleeting, mobile User IDs are ripe for overhaul

March 6, 2015

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

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What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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