For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.
Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.
You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.
Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.
As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.
While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.
Strategic retail expansion is ideal for smaller luxury brands working to enter a developed market such as New York and increase consumer awareness.
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.
If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.