Opinion


3 challenges facing mobile programmatic buyers

February 4, 2016

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

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Resurgence of SMS marketing

February 2, 2016

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

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Top 5 brand moments from last week

February 1, 2016

Across sectors, brands are continuously redefining what luxury retail, apparel and hospitality can mean.

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User acquisition via social platforms

February 1, 2016

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

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5 new luxury retail formats to look out for this year

January 29, 2016

This year will see the realization of new retail formats that harness emerging trends at their best, and luxury brands will need to decide how they will work with these new formats.

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What is wrong with Apple?

January 29, 2016

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

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Are exhibitions a wise investment for luxury brands?

January 28, 2016

With live-streaming of fashion shows the norm, the buzz that a brand can create is little more than the 12 minutes of its duration, and then we are all onto the next event.

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Effect of time and location on sports fan engagement using mobile

January 28, 2016

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

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Are you affluent or middle class? Why it matters

January 28, 2016

Your effectiveness as a marketer or retailer of true luxury products or services could be substantially influenced by your answer to this question.

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3 trends that will define mobile retail marketing in 2016

January 27, 2016

Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.

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