Opinion

Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.

If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.

Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

The luxury industry operates in an amazing inversion to most economic drivers. When economic times are bad, luxury does well. When economic times are worse, luxury does better.

Today’s affluent consumer is younger with certain digital expectations. If luxury brands do not meet those expectations, they will miss out on a huge opportunity.

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.