Opinion


Mobile marketing’s evolution to mobility

April 3, 2014

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

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Beacons: Reimagining the in-store experience

April 2, 2014

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

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What luxury brands can learn from subscription businesses

April 1, 2014

The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.

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Authenticity spotting: Eye for authentic designer handbags

March 31, 2014

Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.

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Valuing engagement over scale in mobile

March 28, 2014

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

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Mobile is not TV’s handmaiden – and nor is it the second screen

March 27, 2014

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

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3 key mobile optimization considerations for brands

March 26, 2014

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

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How retailers should select their mobile payment platform

March 25, 2014

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

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Responsive Web design is not nearly enough

March 24, 2014

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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Visual Web makes luxury brands see digital in different light

March 21, 2014

With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.

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