Opinion


6 Movember lessons for pulling off effective marketing campaigns

December 10, 2014

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

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Does mobile-first leave the customer behind?

December 9, 2014

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

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Top 5 brand moments from last week

December 8, 2014

Brands are looking to gain the attention of consumers through social videos and interactive campaigns as the holiday shopping season is in full-swing.

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Why luxury retailers should watch Whole Foods’ new loyalty rewards pilot

December 8, 2014

Increased pressure from major industry competitors and mass channels is eroding Whole Foods’ product differentiation. Pricing premiums are harder to defend and many of Whole Foods’ customer experience differentiators are being adopted as competitors respond to changing customer preferences.

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5 qualitative strategies for luxury retailers to reduce returns

December 8, 2014

Returned goods cost United States retailers a staggering $267.3 billion in lost revenue last year, according to The Retail Equation. Now that is a harsh returns reality.

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Mobile shopping spurred on by consumer spontaneity

December 8, 2014

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

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4 trends developing in content marketing in 2015

December 5, 2014

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

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5 tips for personalized mobile messaging that breaks through holiday noise

December 4, 2014

Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.

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A $30,000 smartphone with four wheels and a motor

December 3, 2014

If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.

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Why now is the time to invest in iBeacon technology

December 2, 2014

The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.

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