Opinion


Goldfish-sized attention spans: The marketer’s new challenge

July 22, 2015

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

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3 steps to build long-term customer relationships with mobile

July 21, 2015

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

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Top 5 brand moments from last week

July 20, 2015

Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.

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Why Apple Watch apps should be one-dimensional

July 20, 2015

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

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Why store visits are not conversions

July 17, 2015

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

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There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance

July 15, 2015

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

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How to build a successful Apple Watch app

July 14, 2015

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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Retail strength a necessity for jewelers to make emotional connection

July 13, 2015

Strategic retail expansion is ideal for smaller luxury brands working to enter a developed market such as New York and increase consumer awareness.

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Top 5 brand moments from last week

July 13, 2015

Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.

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3 steps to effective customer acquisition using digital marketing

July 13, 2015

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

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