Opinion


Best-practice tips for push notifications

April 7, 2015

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

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Luxury brands and the secondary market: Why marketing is everything

April 7, 2015

Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.

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Scentbird creates perfume playground for millennial women

April 6, 2015

Purchasing fragrances can be a daunting task for consumers due to the high number of options as the industry sector has become oversaturated with reinterpretations and new scents.

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Top 5 brand moments from last week

April 6, 2015

Luxury brands are highly active in philanthropic causes and often work with charities and create programming that betters the lives of their enthusiasts and core consumers.

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Experience is the new bling: How to build a modern luxury brand

April 6, 2015

Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.

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What will win the day for mobile wallets?

April 3, 2015

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

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What Apple’s new patent application for product packaging means

April 2, 2015

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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Top 5 brand moment from last week

March 30, 2015

Brands are looking to personally connect with consumers through campaigns that focus on charitable actions, pets and personal wellness.

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The urgency of mobile search engine optimization

March 30, 2015

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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