We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.
Washington trudged toward even more gridlock, while luxury brands cruised toward the holiday season.
On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.
With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.
Online auction house Auctionata is aiming to elevate the standard of online auctions by rigorously assessing all lots.
Marketing luxury online has notoriously been a tricky call for many brands. Perhaps it is because the medium is, by its very nature, proletarian.
Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.
Feeling pressure from major ecommerce players such as Amazon, retailers are putting more focus on their shipping services, rolling out expedited options to compete.
The first attendees walked into the cloud of glass and fans asked Nordstrom anything.
In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.