Opinion


Days of mass-marketing winding down

November 11, 2014

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.

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Top 5 brand moments from last week

November 10, 2014

Washington trudged toward even more gridlock, while luxury brands cruised toward the holiday season.

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Apple Watch set to become gatekeeper to the iPhone

November 10, 2014

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

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Beacons and Apple Pay deliver stepped-up shopping experience

November 7, 2014

With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.

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Auctionata garners international attention for online auctions

November 5, 2014

Online auction house Auctionata is aiming to elevate the standard of online auctions by rigorously assessing all lots.

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Making luxury translate to digital

November 5, 2014

Marketing luxury online has notoriously been a tricky call for many brands. Perhaps it is because the medium is, by its very nature, proletarian.

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Successful women in mobile marketing do not wait for karma

November 4, 2014

Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.

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Wrap & Send prioritizes packaging to deliver on standard

November 3, 2014

Feeling pressure from major ecommerce players such as Amazon, retailers are putting more focus on their shipping services, rolling out expedited options to compete.

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Top 5 brand moments from last week

November 3, 2014

The first attendees walked into the cloud of glass and fans asked Nordstrom anything.

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How to help big brands navigate the new media frontier

November 3, 2014

In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.

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