Opinion


Why mobile conversions lag behind desktop

August 12, 2014

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

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Top 5 brand moments from last week

August 11, 2014

Three more people will join the elite Bugatti “Legendes” club in the near future following the debut of the last model in the series.

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Creating an effective loyalty strategy for luxury brands

August 11, 2014

Why have luxury marketers lagged in adopting loyalty?

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Wearables are the new loyalty frontier

August 11, 2014

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

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Marketers should rethink their approach to CRM in mobile

August 8, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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5 pitfalls that banks must avoid as they offer mobile service

August 7, 2014

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

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Information overload: The psychology of being connected 24/7

August 6, 2014

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

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How marketers in India use SMS differently from US peers

August 5, 2014

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

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Finding the balance point in mobile advertising

August 5, 2014

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

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Top 5 brand moments from last week

August 4, 2014

The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.

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