Opinion


How Everything-as-a-Service will help brands on mobile

June 18, 2015

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

Share on FacebookShare on LinkedInShare on Twitter

Apple Watch’s role in a data-driven advertising environment

June 17, 2015

With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

June 15, 2015

To kickstart shopping sprees, Indonesia mowed down its 75 percent tax rate on luxury goods.

Share on FacebookShare on LinkedInShare on Twitter

4 reasons why your AdWords campaigns are not working

June 15, 2015

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

Share on FacebookShare on LinkedInShare on Twitter

3 challenges with using video as a marketing tool

June 12, 2015

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

Share on FacebookShare on LinkedInShare on Twitter

Concierge services forge ahead despite digital competition

June 11, 2015

Luxury hotels are constantly curating one-of-a-kind experiences for their guests, but crafting these packages requires sifting through the thousands of options in each city and understanding which is best for each guest.

Share on FacebookShare on LinkedInShare on Twitter

5 tips to battle mobile advertising fraud

June 11, 2015

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

Share on FacebookShare on LinkedInShare on Twitter

Reinventing mobile video ads for millennials

June 10, 2015

The time has come to reinvent display advertising.

Share on FacebookShare on LinkedInShare on Twitter

3 tips to protect against mobile commerce fraud

June 9, 2015

Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

June 8, 2015

As United States tourism to Cuba thaws, luxury brands stand to benefit.

Share on FacebookShare on LinkedInShare on Twitter