Opinion


How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

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Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

May 11, 2015

People’s fear of missing out is probably most present when people feel that something may be scarce.

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Using weather analytics over weather data for relevant marketing

May 7, 2015

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

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Why most luxury media really are not what they claim

May 6, 2015

There are few real luxury media. By that I mean there are very few sources that actually reach the ultra-high-net-worth (UHNW) market. It takes more than just pretty pictures to reach the wealthiest demographic.

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How digital activity logging is changing customer research

May 5, 2015

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

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Top 5 brand moments from last week

May 4, 2015

Familiar concepts were challenged by brands across categories.

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Prepare to target users pairing the Apple Watch with their iPhones

May 4, 2015

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

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Programmatic: The stock market of digital advertising

May 1, 2015

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

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Inviting opinion pieces on luxury marketing

April 30, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Is responsive Web design overhyped?

April 28, 2015

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

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