Opinion


Why good product design is a marathon, not a sprint

October 20, 2014

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Why video is dominating mobile

October 16, 2014

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

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Regaining consumer attention for retailer apps through beacon marketing

October 15, 2014

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

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Use it or lose it: How to tap end-of-year budget

October 14, 2014

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

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Urban Digs helps buyers, sellers navigate NYC real estate landscape

October 13, 2014

Real estate analytics Web site Urban Digs is looking to solve the traditional disorder of New York’s real estate market with coherent, real-time and hyper-local information.

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Top 5 brand moments from last week

October 13, 2014

The store of the future is beginning to make headway.

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Optimizing mobile advertising on dimensions that really matter

October 13, 2014

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

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What luxury brands can learn from fashion innovator Stitch Fix

October 13, 2014

The retail industry has recently undergone a massive transformation when it comes to shopper marketing.

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Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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Retailers settling into analysis paralysis over mobile commerce progress

October 10, 2014

As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.

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