Opinion


Go ahead, admit it: these new PC sites suck

April 11, 2014

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

Share on FacebookShare on LinkedInShare on Twitter

5 tips to boost search engine optimization in a competitive environment

April 10, 2014

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

Share on FacebookShare on LinkedInShare on Twitter

Mobile ad revenue share report requires native response

April 9, 2014

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

Share on FacebookShare on LinkedInShare on Twitter

Canadian anti-spam legislation and notification opt-in best practices

April 8, 2014

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

Share on FacebookShare on LinkedInShare on Twitter

Mobile marketing’s evolution to mobility

April 3, 2014

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

Share on FacebookShare on LinkedInShare on Twitter

Beacons: Reimagining the in-store experience

April 2, 2014

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

Share on FacebookShare on LinkedInShare on Twitter

What luxury brands can learn from subscription businesses

April 1, 2014

The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.

Share on FacebookShare on LinkedInShare on Twitter

Authenticity spotting: Eye for authentic designer handbags

March 31, 2014

Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.

Share on FacebookShare on LinkedInShare on Twitter

Valuing engagement over scale in mobile

March 28, 2014

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Share on FacebookShare on LinkedInShare on Twitter

Mobile is not TV’s handmaiden – and nor is it the second screen

March 27, 2014

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

Share on FacebookShare on LinkedInShare on Twitter