Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.
Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.
Louis Vuitton placed shutters in Saks Fifth Avenue’s windows and Harrods opened a pop-up restaurant for Michelin-starred chefs.
What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.
Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
Research recently conducted by LinkedIn has revealed that personal and professional life events disrupt regular purchasing patterns.
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.