Opinion


Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits

April 22, 2016

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

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How fashion needs to deliver in digital commerce

April 22, 2016

Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.

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Targeting customers in abstract terms versus concrete

April 21, 2016

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

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How mobile can swing the vote in the primaries and on Election Day

April 21, 2016

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

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4 ways technology can revitalize luxury shopping

April 20, 2016

With in-store experiences remaining key to luxury brand success, how can technology improve the bottom line in this traditionally high-touch business?

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Armarium tries luxury apparel and accessories loans on for size

April 20, 2016

Apparel and accessories destination Armarium is bringing the on-loan business model to luxury fashion with a Web site and mobile application.

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Next generation of digital publishers is detachable

April 20, 2016

Brands are facing a significant problem with distribution solutions.

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Why and how content marketing works for luxury

April 19, 2016

For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.

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How brands can work with influencers

April 19, 2016

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

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Top 5 brand moments from last week

April 18, 2016

Support and outreach have been common themes lately in the world of marketing.

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