British automaker Bentley Motors is dialing up the “sound and vision” with its latest collaborative smartphone with Vertu.
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Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Shop.org.
The proliferation of digital payment options has prompted countless merchants to deploy contactless terminals for in-store shoppers this year, suggesting that 2016 will see brands focus on leveraging mobile wallets to better cater to customers in real-time.
Although mobile has set up shop in thousands of hotels with the popularity of keyless room entry and personal concierge applications this year, it could soon also take over front desks with self-service check-in options for guests, according to new research from Samsung Insights.
Italian fashion label Fendi is taking over New York’s Times Square with a billboard promoting its collaboration with Beats by Dr. Dre.
For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.
Earlier this month students from the Luxury Education Foundation presented case studies related to the creation and marketing of luxury goods.
Swiss watchmaker Breitling is furthering its placement in the connected timepiece arena with the debut of the Exospace B55 Connected.
Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.
Almost a quarter of online shoppers have been duped into buying counterfeit goods, according to a new report by MarkMonitor.