Consumer electronics

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Citi exec: Wearables’ success depends on simpler, faster experiences

June 15, 2015

NEW YORK – A Citi executive at the Global Mobile Internet Conference New York 2015 revealed the best practices retailers should follow when entering the wearable space, including the importance of quick and painless features.

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B&O Play explores brand synergies at Dover Street Market

June 12, 2015

Danish audio and video brand Bang & Olufsen has been selected as the first technology company to be featured at the Dover Street Market in New York.

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Luxury goods, Apple, Van Cleef & Arpels and Nordstrom – News briefs

June 11, 2015

Today in luxury marketing – Luxury goods face a global reckoning; Why I’m breaking up with the Apple watch; Van Cleef & Arpels offers jewelry classes in New York; Nordstrom signs on for Caruso Affiliated Carlsbad project.

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Mercedes-Benz’s Apple Watch app to serve as navigational companion

June 3, 2015

German automaker Mercedes-Benz is helping drivers obtain the ultimate in mobile connectivity with an application for the Apple Watch.

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Louis Vuitton continues to raise brand value despite industry challenges: report

May 28, 2015

Of the top 10 luxury brands analysed by Millward Brown and WPP for the “BrandZ Top 10 Luxury Brands” ranking, only Chanel and Louis Vuitton showed growth from the year-ago period.

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Vertu presents brand overview in new newsletter push

May 22, 2015

British smartphone manufacturer Vertu is ensuring its consumers and enthusiasts are up-to-date on brand happenings through an updated newsletter program.

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Apple Watch traces the affordability, reliability and personalization journey of horology

April 23, 2015

FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.

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Wearable ad spend set to increase in light of challenges, opportunities

April 14, 2015

Marketers are expected to spend nearly $70 million on smartwatch advertisements by 2019, according to a report by Juniper Research.

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Harrods hosts Samsung takeover to bring cutting-edge technology to consumers

April 10, 2015

British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10.

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Apple shows Apple Watch practicality through video content

April 6, 2015

Technology manufacturer Apple is showing its Apple Watch in action through a virtual tour presented through an email blast.

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