Consumer electronics

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Twitter supplies Web site cards to lower cost-per-clicks

April 28, 2014

Twitter’s new Web site cards will likely help luxury brands boost click-through rates and steer viable consumers to useful content.

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Does a repeal of Net Neutrality impact luxury ecommerce?

April 25, 2014

If the Federal Communications Commission dismantles Net Neutrality, the Internet’s reigning equality will likely be upended, which may affect branded ecommerce.

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Savelli, Gemfields fuse technology, jewelry with $244K smartphone

April 25, 2014

Geneva-based jeweler and luxury smartphone manufacturer Savelli-Genève has partnered with colored-gemstone miner Gemfields to create an on-trend mobile device adorned with emeralds.

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Heaviest mobile users make up fastest-growing segment: report

April 24, 2014

Consumer connectivity to mobile has birthed a new type of user – the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.

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Bang & Olufsen targets US consumers with sensory retail concept

April 18, 2014

Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Vertu links technology to fashion via $11K alligator leather smartphone

March 21, 2014

British smartphone manufacturer Vertu is drawing inspiration from the runway with fashion trend-inspired colors for its Constellation model line.

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Quintessentially Lifestyle app uses geolocation to curate concierge experience

March 19, 2014

Luxury lifestyle management and concierge service provider Quintessentially Lifestyle is ensuring that members have access to its exclusive benefits with a new mobile application.

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Young affluents provide the best growth potential: study

March 14, 2014

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology

March 10, 2014

Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.

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