High-end smartphone manufacturer Vertu is continuing its six-year partnership with Italian automaker Ferrari with the release of a limited-edition Android smartphone inspired by the automaker’s design features.
High-end smartphone manufacturer Vertu announced a partnership with mobile management company Red Bend Software to give customers more reliability through seamless software updates and enhanced mobile service.
London department store Harrods is partnering with Geneva-based jeweler Savelli-Genève to release a luxury smartphone designed with affluent women in mind.
Swedish camera brand Hasselblad is releasing a new camera collection for affluent photographers that is helping to revamp the brand and pays homage to its iconic history.
Bang & Olufsen, the state-of-the-art Danish audio and video company, has partnered with online menswear retailer Mr Porter to increase consumer exposure to the brand’s less expensive B&O Play product collection.
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
VIENNA, Austria – The CEO of Hugo Boss at the FT Business of Luxury Summit 2013 said that the quality of a brand and its name are more appealing to luxury consumers than the location in which the products are made.
Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.