Consumer electronics

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Bang & Olufsen draws inspiration from high-fashion for new ad effort

September 22, 2014

Danish audio and visual brand Bang & Olufsen is targeting fashionable female consumers with a line of BeoPlay H6 headphones suited for the best-dressed audiophiles.

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Hasselblad creates mobile showroom via product catalog app

September 19, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 16, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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Fashionable wearables will attract late adopters: Gilt exec

September 8, 2014

NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for attractive devices among the fashion set, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.

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Montblanc embraces mobile with Samsung-exclusive stylus range

September 8, 2014

Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

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Savelli to auction 1.62-carat smartphone for AIDS benefit

September 3, 2014

Geneva-based luxury smartphone manufacturer Savelli-Genève is contributing to the fight against AIDS by auctioning a bespoke mobile device.

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Vertu targets aspirational consumers with concierge contest

August 29, 2014

High-end smartphone manufacturer Vertu is offering consumers a “dream come true” through their participation in its Concierge Competition on social media.

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Brikk offers bespoke options to personalize iPhone 6

July 29, 2014

High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.

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TechnoHome advances at home fitness with Technogym partnership

July 29, 2014

High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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