Consumer electronics

With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.

Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.

Department store chain Nordstrom is encouraging foot traffic to its in-store Men’s Shops in the latest direct mail catalog that shows apparel, accessories, jewelry and fragrance through street-style photography.

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

High-end advertisers including NetJets, Ralph Lauren, Hublot, Four Seasons and Hermès are targeting affluent Robb Report readers through the Private Aviation Sourcebook that is offered with the September issue.

High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports.

Brands spanning jewelry, appliances and automakers fill out the August edition of Condé Nast’s Architectural Digest, giving the issue a lifestyle theme.

Mobile payments are growing quickly and yet one of mobile’s biggest players – Apple – is not taking a leadership role, at least not yet.

The power that Apple has in terms of building consumer loyalty through its store environment, customer service and focus on design makes it a force to be reckoned with in the luxury technology world, and could serve as a guiding light for other marketers.

Mobile phone brand Vertu is giving back to the community via a special photo exhibition in Hong Kong and a product that will benefit children with cleft lips and palates.