Consumer electronics

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Bentley, Vertu extend relationship to include bespoke options

January 12, 2016

British automaker Bentley Motors is dialing up the “sound and vision” with its latest collaborative smartphone with Vertu.

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Smartphone sales increase 53pc to bypass tablets: Forrester, Shop.org

January 12, 2016

Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Shop.org.

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What to expect in mobile payments in 2016

December 31, 2015

The proliferation of digital payment options has prompted countless merchants to deploy contactless terminals for in-store shoppers this year, suggesting that 2016 will see brands focus on leveraging mobile wallets to better cater to customers in real-time.

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How mobile will transform hotel front desks next year

December 28, 2015

Although mobile has set up shop in thousands of hotels with the popularity of keyless room entry and personal concierge applications this year, it could soon also take over front desks with self-service check-in options for guests, according to new research from Samsung Insights.

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Fendi takes Broadway billboard placement to tout headphones

December 22, 2015

Italian fashion label Fendi is taking over New York’s Times Square with a billboard promoting its collaboration with Beats by Dr. Dre.

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Top 10 luxury advertising efforts of 2015

December 22, 2015

For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.

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LEF students present innovative marketing, design solutions for top luxury brands

December 22, 2015

Earlier this month students from the Luxury Education Foundation presented case studies related to the creation and marketing of luxury goods.

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Breitling propels two-way communication with connected timepiece

December 21, 2015

Swiss watchmaker Breitling is furthering its placement in the connected timepiece arena with the debut of the Exospace B55 Connected.

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Bang & Olufsen sings songs of Christmas in UGC effort

December 10, 2015

Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.

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Half of online shoppers unsure how to guard against counterfeits: report

December 8, 2015

Almost a quarter of online shoppers have been duped into buying counterfeit goods, according to a new report by MarkMonitor.

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