Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.
- No categories
Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.
Luxury specialty retailer Barneys New York will collaborate with Opening Ceremony, the Council of Fashion Designers of America and Intel on wearable technology pieces.
Silvermaker Christofle lent its design aesthetic and craftsmanship to technology company LaCie to create a spherical hard drive that combines statement and function.
In 2013, mobile applications were used by luxury brands as learning tools with elements of entertainment that both increased consumer knowledge and awareness of products and services.
Family-owned Hermès is gaining exposure for young international designers through its annual Prix Émile Hermès awards that reflect the brand’s Fondation d’entreprise Hermès’s ongoing commitment to artisan skills and forward-thinking creativity.
High-end smartphone manufacturer Vertu is increasing its product offerings to rejuvenate interest in the Signature series that unifies the brand’s lifestyle services.
NEW YORK – L2′s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins and its pristine brand image at the L2 Forum 2013.