Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
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Geneva-based smartphone manufacturer Savelli is continuing to connect technology with high-jewelry through the creation of its latest ruby mobile device.
U.S. fashion label Michael Kors is appealing to the fashionista on-the-go with its promotions for its Duracell Powermat kit cell phone accessories.
U.S. fashion label Ralph Lauren is fusing together fashion and technology with the introduction of its Ricky Bag with Light.
High-end smartphone manufacturer Vertu is capitalizing on the amount of online purchases made on Cyber Monday by promoting its monogramming service.
British smartphone manufacturer Vertu has updated its Web site and online services to offer an ecommerce platform for consumers.
Danish audio and video brand Bang & Olufsen is ensuring its products exceed the functionality expectations of affluent consumers with the release of its first Bluetooth speaker.
Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.