Consumer electronics

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Apple shows fashion credibility with conversation series

February 5, 2014

Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.

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Will luxury brands embrace Bitcoin?

January 28, 2014

Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.

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Luxury brands gain Twitter clarity through Tailored Audience capability

January 21, 2014

Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.

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How to build a better Android shopping app

January 9, 2014

While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.

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Barneys enters wearable technology market with exclusive product

January 8, 2014

Luxury specialty retailer Barneys New York will collaborate with Opening Ceremony, the Council of Fashion Designers of America and Intel on wearable technology pieces.

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Christofle designs silver hard drive to appeal to technophiles

January 7, 2014

Silvermaker Christofle lent its design aesthetic and craftsmanship to technology company LaCie to create a spherical hard drive that combines statement and function.

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Top 10 luxury brand mobile apps of the year

December 31, 2013

In 2013, mobile applications were used by luxury brands as learning tools with elements of entertainment that both increased consumer knowledge and awareness of products and services.

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Hermès champions up-and-coming designers with Prix Émile Hermès

November 13, 2013

Family-owned Hermès is gaining exposure for young international designers through its annual Prix Émile Hermès awards that reflect the brand’s Fondation d’entreprise Hermès’s ongoing commitment to artisan skills and forward-thinking creativity.

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Vertu expands product line to rekindle interest in Signature collection

November 13, 2013

High-end smartphone manufacturer Vertu is increasing its product offerings to rejuvenate interest in the Signature series that unifies the brand’s lifestyle services.

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Apple is about to crash the party, claims L2 founder

November 8, 2013

NEW YORK – L2′s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins and its pristine brand image at the L2 Forum 2013.

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