Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"fded303468d5dd69b780e0107253f879","s":"01d7584b07ec4c9f"}
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