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April 26, 2024
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In-store

Connective commerce key to targeting Chinese consumers, says Lane Crawford exec

May 13, 2014

Louis Vuitton ad featuring actress Fan Bingbing Louis Vuitton ad featuring actress Fan Bingbing

 

By Jen King

MEXICO CITY, Mexico – For luxury brands China has been a main target strategically as the Chinese consumer is estimated to account for 35 percent of the luxury market, according to a panel session May 12 on the Asian giant at the FT Business of Luxury Summit.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Double-digit growth streak continues at Hermès
  6. Ferrari forges racing partnership with HP
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
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