Research
February 2, 2012
By Chantal Tode
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
{"ct":"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","iv":"9c4163fce7d2d012a4ab5acf9838d9de","s":"7d69277b567f25bf"}
Share your thoughts. Click here