Mobile
October 20, 2011
By Rachel Lamb
Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
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","iv":"8c60137fbdc3451e1e04c2da69ee9374","s":"3adefdb8c2d94190"}
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