Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"2b3d49c2ac5fd5fc56024aee30c2893b","s":"354fd415272e6d40"}
Share your thoughts. Click here