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Multichannel

Dream-based storytelling captures attention of larger demographic

January 21, 2016

Image from Carolina Herrera The Art of Seduction campaign Image from Carolina Herrera The Art of Seduction campaign

 

By Nancy Buckley

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Women to Watch 2017
  7. Dior builds five-story statement flagship in Beijing
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  9. Chanel unleashes ‘From Dream to Reality’
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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