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Diane von Furstenberg ties high-end, mainstream collections via email campaign

March 19, 2012

 

By Rachel Lamb

Lifestyle brand Diane von Furstenberg is tapping the database from the high-end women’s line to promote the designer’s new collection at GapKids, using a sweepstakes included in emails to win spring wardrobes for mother and daughter.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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  8. Chase opens new Sapphire Lounge in Las Vegas
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  10. JW Marriott, Flamingo Estate roll out new wellness experiences
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