NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"2eba233c5fcd99ecaee53b291faad5ca","s":"9eb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