Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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DhPfYadFM\/LDvIc0FrYXTCJfUxEpDf2VnUG7VOu1GACKIgXYdHuvkLfdSkvBud\/dY3nWmmYpE\/mwCNe4nylVVDg8yQpL0A6t0czCOkY4HY+rJw2g+lzf6BZLL+OuZsjr5i1LkLG\/IrTmOQVY2wb2ytT3xC52ckCv8+xJlUci9+8QP+QCyu2NJY2lwtO05earb8M4FBpSfrh3T\/zBzPYAUBkYKeWmibAuuqdeFDLtoDV1224KkimaNoHRAoVMlsg3E77KTmGSRwsXWIJi6aEdgj4DRseO9TTDUf8uwzVdR3RTy6OvUH+PC3X5nVp1fzrdIgTUAyVexFTBqZFsYbmBjn5pbO6sMWYxproJ2hK5AsCP+ZR33FBFYBIIl2\/Tb6IPC9IKtjTWqwzNAL8iyPhjwPV8RsMCKNISFJADeNO967U5jFEGukcJ6FQmo7a7stFPQw1PtP9NPEZf3Jfk+K05M9pnOCDnUfo00IQF\/71Mq1paj\/eVw18C3I+JzbyY5kKrC5ZDW42FIk8CSXqdCDWWgF+34lIad1oZILL5teQqdAA9EuqXwdj61WY9DrSzhg2ejNAxcN0WIC4mVL2jPz7\/UgjoVmH8KHo+du66qgbCBA\/1IgyA+\/byKgiDGhZm8Y4mmR4D9J5C3fCes1TlfKZfg1bNUeGuJxbe6OaW\/5riHXJpM5pKtYj2JWi9lpNXISBuMcPBzKzadCgFmt3r+apv3wwC1i5f5q8fQ1h3xWVMzHPMI6Gn1CcoNjaEgkFBt6GyW2pok96u4RYT\/4traSD0sMon2BPAlhSYHnp05GrOM5g2ZmwxmbjvBaNETqN+PeQ+4Wq8jALPGFNhurVqoMPX0j3Rm7DiHRLE3cZXRm4DK\/nvAq9VVMhyiQbSR3iLUVWeTNb5QeiwCg0aDov+4NcMoSXxwpLy2d3E7hyOuxKME4E\/ulqilyQCN9jQmsaMt3zR3PcMfm5DNebO3eCoH47EXVt2ZgFwOdGLlAs9Xq1qc4X7i4cCQLtQIS92XUxZ3OBMRO1AJYf52DfMItbfkB+SgY4ok3X0FCrZG4qnax0YcsyFWFzJbIAjVtDlwK2GelEk\/WZgn\/op8zZo3bnMi9szAAj9jPlaUmj1FWdDk+w36VS8Qlr2Jjs7cgTdFeJKAymP1b7olyVQevCg0mZHvLtdnSni\/JKsnDtRpSift75wvDT6383OeDvV0PEEMpOKvO4mAXMQkWhpF9c1HqLtNHYVjtSfZQoPcCPXXmUdD32\/KE\/ItbE0Y6WoFW0IQgqSzp2u2zF+gVoJOd59IgPJ6ymoeGD+6HqAZNX4S4lL96VecBX988vgZkxsc2COKB6ouFPxCj2OXEbU992tZqIzgbd6EJO2tD3rfxzVP6Cdmn1I4r8SmR6iiq8LAO069b6fjwpqYzJBcVwmZb0bFwSxQPQ8k+vX6dpnZPY3f8+GbeTdMxyg6gxmf2\/PoQxMJKr96yMp95qJgXRsa6+HpPmfya2ZJCgLsLZt0NseDYczjVpn7LI6WAXzZjIEe\/G9o4PafAnjFEwcoG1uhTksqy1j6nALl1+Zww7shS4hinb5gaN6LTEdFGWCDpjhB5j\/my7cuEEqRSHEQyEZKB0XfjmZQXaiT\/S8glVEx3sznHGbqGmS8SoT5eV6X6wP3g+zKLJ19nsJerJniCnlScjPNtYL+C0CB45SLugfCmLk+8YAjXbJYNmj74QGkOvbITMmvU8HR8wVk1SQHhR05xEEi8smmWn9AV48l1TnrQdChSebzoYxGqn0lboaHfuaMx40ees88MZytAm\/qY3MG9sr7nOQdJgoyLaXZwHvlAwIW4aeV2Yb9vWdQglmxGzy\/7HP\/eRjRqddTUbGrGW0ncReL0yqFiZGAcZQlAY43L4mPyrHvVk6SPJfwjrWbUE40kDg4h15vh7NY7aDFrmjG7mHx1bJmIbYuwgvhx3P9SNBeo7bSlWdqezdcGaCfFX0EUg3Q+yk\/RbJPCTuvdGarLyMOHkUBN\/w\/lRII1+XV5StSCVjAiDzwU33EfNj4fMmhmZwhME0UjBgU04VdiD6SeWvqADI81N8kGTRIgOcMLA96es8l0F+eCvvk\/eFTAzPfDGIxaAReQCMrYkdk01vUAeyRPY9cuIMRm95BbSqU\/\/+NZYNrv8DGQiHG1xSSwsv9OBLt0MoVlQIn0Yg8IgiQ+cs5M8h\/eEHaG3ZNVf0TzcUcFbmx0irCQJNTE5tnRCFrHj3XcWOwWdGfGrTsnqZDFiSE+5QmR2llyic+ifvMULVQA2YRzS4I2sU1HB\/7DxsS\/CAqHYkO0nzBl7c4huV6c544RISyHq1TD5bKKIJkM1sWAgOJvbZ3hKTBobv4\/arN+m2CrSJbm9AMtN9pH4XltbVHktMc7Wqz3vfRmT22pd1SlRObb0K4pzmHRMUZsYZn9xI09CgQoVNLUVU4c1sjz+sjLt01S82s2qRQojMxMx8VFxZCQHHBeT\/EhukpB1B4SyARNXxeMKbFhIpfCf7tBDu0s2QqFmKqErSM9uZS2GmVcbKvi0Bt7+Ik\/lWmh+HQmcERPsL9ra9HgpKWWnsgpl1YOZ8+CasFvlLAUOZoDAJXZTFkvkIj9DHnMYDbBWG2BqAVYxWJT0n+AnaPznm+fw6kXqMJr0Fq3xnZkGCxbL2RmDXpYfXkCWVUnUd9NlpwhxdRzn9BjdeE1lg7tD+eL9gCgaJOARp6fBTiVGiCLpe9qnwbb7kOlh8hOZgNby5VRCXEE+Yo9czKWuGv\/KKB5E4JD8i5fUDbsBOFlfacl4rmgavJ\/D+gBsTG3UhfYskzzuU9\/uF3F3bEx0VCOiqZlcrzx6w\/jmKgrCBglf\/A\/9Z\/qXpbl8SLlw42XUmEo8rl38b6Ay\/KfEwtMtajwOqlhduvxw2O3Lwds\/RjBwATj3cg\/rCnAQ9IewV+nmiD5DDktV\/RrSRJVYnv7GImScASK1iU8+nbIJcEi1xIHlO6O8fsH6lkQiIt9dFF0wlt25h9YJxKCSZk2nSboRXVf6Osw3bl9NT\/opZSQV4eJL\/GT0He\/lfhvrSxCcRSV2c4A9\/KwGHu+P4OdTFWu4RYLt5OZ2Aw3xBs5rqopkw+6vNC9E2oz8xYpq8m2iKAdRVcNoZXmsb+HQOpSJKrvO+PoMSWtM\/IA+pV1Y++pyT8bXU2zrCBgK32qtlES49mny8\/LUloE0xLFYItB+OKFK7YuorYa2i+u62U4iqExQC6OGhVnVN+uaijOaNwkLa0LAsI\/KYp\/QMRmNQOf+WJ\/x0VO9vikbEArmh5jA7iS6KpsrVJqt4oUp3h8zbfiJ09LNj1K\/LNDLvdw9LEGV0Fgcc9Ck01IzH0zTtpu32GCvAbgyMFeOLBc+t9xGvownCG6z7\/hXAHlKDbQaumjgpJYrP0xrIrVJ1PyB\/h2eH0qa6kwGW3\/kyYP7qjjzkPAglvFO5DaEaXaDS0x\/fjfd0ltx+O38rhpq16Oc5nuXX5O6fO4zJRnUfU2NlKZY1qbLGwNwz57mrgqkoDsqhrqzkQ39nhw8iSZO0tlFGAKrsQsgMHb2zUgtzYSFqVdftitNkwg7CtdiwH+OEPd9ncbcqWfBWrgdvq5Gp3zGmFA+96CKCM9ePVqBfAqRcp4x726pjRKF0dPqtmyfkR6BLg4POTb1Jqg8RGIqpmC33WOX8NBz2c1wenaG50jz1Ra1WPKSqRdMvqVVpBHNrAINdkH4qIYVF8M4zW3Y0pxf1cc2kHs9BkMMk56UQfjCZK\/Bu7i0pMjNekTwfkA3\/Lb40FG6+L8+aOHFOjqce35uZ844W1gnFFGIC\/LomOjKHl04ugiSZv5l1yHvoFQR1auMxnzk8iHHfAoJWs8zh7hbTgOKlogrOXSFAsVTt8Q3Z2l+Vv7tb9bv4Ow11sIvESX7vuKOLam8w3wvQ4K9GdRksB2UwwrGfvaA57N0tG7+v0UT8XtdaWGdwdiYRxqwsPlUH4W0oRO4XJVKvCTKjpwxZjNophuH7pM\/sFd8BL\/lgYyZBlaSk4aNHlo88645iEab9AE46C+cufPHQYz6HWMBd5XeTC7XgcaJpyBNDv4pLbdBdd4\/cbTB8xGOud8yPKF9bGAZWAiusMPL2uTUkGcJbVcjoHiZb\/3v00dxrRRTUkn8l+2oi2uPEMV9eyq4jUT7sYtf3L3xaLm2xOgcx1q9FQBJrLOnjCUiL+CotJvC4HnprV2J5RwtuVwGPseCTc+UErlqhVT1Con5Q1P301pf\/Mo73Yfm4Vc9I+PR1o0a5M1UXBPzdhszeTcUExA1FxJGHUAFwy1LFu6SBY7LHmzY6Tgxasxmm1o9a0JP79SAaQTWy4jjgPISkEkvXfLoc6qvMO7fO4wkK00TStn5lJX8a5XS\/0j1hmcUXxa7MRswzDm2pBATxMmZtHKVGVzeQyI6WUMbpWo1B86fEqoZSi0YTb2jM8ktPVVndTof88PPl5sd4MbWByE9ydPUP89EQQmER7ajAczr85oLVVjKJQ10hdRrqQv0WH5ZnPUL5WObZti8jSxh8HIj6FLXEDLdhtgxULj0J21w3JtyOumGd24deHK9wSQh1sxcyJcExGvvRV7E0OguQThaVZv283uLvBb0U0u012mJ7wt4HRtMIUNBC+2momrBKyF3pKj6D8UBk6D60cc2ooL+tVBgMO7NyjEYJS45WM3WiREFoaXG2KsvlXghQ3Gkl0FWmQxQFMPpYKvSsq0pXH5jRuuw7L5JWDgZWGziTXyG7ul6UbwDiaZVMt+igBOc9MpQNzRjEIg2MWgTdPl3CSnImjJ8HxLBe3TGI\/xM3UfRPMIOTaM0ThyP0XzK1UZ2itReBB3qpVzqVHs79Zaf42PpFIMt2i\/Ob8lCrJK2DjphoJB2lL6+QqVMDw+hJejslGUp+iFjQW\/fw=","iv":"f207aec48501af5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