Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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