Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"8e1099454b559ca38279fd53a2c0ad99","s":"9f104dc0d3fdd8f9"}
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