NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."
{"ct":"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","iv":"3a42f72128189880e7700f6b78ce78b5","s":"2563033f5f5a767d"}