Mail
February 8, 2011
By Elizabeth Zelesny
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
{"ct":"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","iv":"aa91c2a39d3ec8b5dc78f061601061a3","s":"5f5d29cf11487324"}
Share your thoughts. Click here