Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"4b280be268487dce519dbb7668db17ae","s":"34ddef10c55c7135"}
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