Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
{"ct":"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","iv":"5c314f4559deb70e5d7777548b24a30b","s":"626d5379b84713f4"}
Share your thoughts. Click here