Mobile
October 4, 2013
By Jen King
French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.
{"ct":"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","iv":"ba717b6b5cb75a3d238112f46f4b1c98","s":"9fe40bb20a68bd53"}
Share your thoughts. Click here