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Multichannel

How Bergdorf Goodman understands the new luxury purchase funnel

October 27, 2010

Bergdorf Goodman has a wide range of consumer touch points for its fall 2010 campaign

 

By Peter Finocchiaro

Upscale department store Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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