Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
{"ct":"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","iv":"d3e64da4c5190bbc474a0dc7686717b2","s":"e8a0a6f2ba86db81"}
Share your thoughts. Click here