Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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lgs4TdU5LtAsQ+MroyJSBRpWydC2lWgBDyEFOL6dImDaXMh7IQRk+ikuAIRAnPKOK9DFS8HMaHJEOn\/8i0WmqVEiFClllDw\/TJWQjyl8ZiNJcSm\/U+hTcvyQkl1yNn3q9g1y4w22Pd6dSLlvKj6xYz33+twxwDE12T6pOxIuphEA7hEL1CQPLcq\/kgcKQaskxKEwHjxiomMaMBfr2eIyp3T7ncQSA61\/+34s1pKjXzeUYK0X5JU66KZF0c47IC9EstuqkhVI3Fg7wMiS\/qlTaA1sf2LO0jST4b9jnpdx2PIxN+ko9hG+j8NKlRpVrj\/wDscsZigkBcH+YEmxhCIwtLFX5nIkRiBoUdIxy867wc2a0rldBhPujaldvjD\/QBtQH3VG7MmMWQaNBXn5D1ApNbYtI2i1G3mPnTroqA\/GMXxoLO5QDKQZGamJDY7fw3jNFg3ded3E7oFMwrQXocxwj4f\/Bc43LPfHfjPFacFmkKVQkeOnRHhw4fznCJNO6COcFrp+xb5hcX4NpfFw4NOP0AFwaR5VQQ\/4PdvG3ZJDfzgGcf0\/gJXCcV4aT8SjRZJsKDI4TVpUhbAiepCnUWNhgulfHr6aT9DWAFxZVRq9JQ9BCU7HwQ32j2rH8urw\/tswKLS9uI7SaZ0n\/59y9MR8HIVka4jsWlfCJbORT021zpokvtzJAqSBMV9xC25eVToZnRmtObD\/mJ\/hC\/3SXU3vsqCOrN9s4hwgaWZ27dp5CCYbwIydbykqr3sZ5GH7CYRwIiaZv77jvigC9ZajfZ\/4\/6YVh8MNhvS6DRelsBFU35b4L3kdBZKMuAykhGvRrVkOo3IKn7krtr1xrrwNfXrEmJt1N+Sis3gUx7htZherX0HODm+PgXEfHKJjqIPFaoy0ANFYiHAgkiI94\/fXAXSI1BD1opUNcfh2D9QwXj77Hmc7mMkzthnIN3PqaDU3zZHnLtfuo6\/McOo1sqA7JBJoIPryuxPhjTvxCPnqFTvpjyk+cmuMoTpvHfFRBzYVEnR8QK6y3Ssu\/UCNNleE2xKo44Isf97qI\/C+4Ir+lUg2T2ljp3gKq0zjpbqmOl4Hjj5\/5ATRMQ0KDA0sXaii9Mx3u6XU4UZlsNVAXLgM2b8\/6cGXIbfD6Y4YeAZw1KA\/Wkv674cmFpVkJh\/5KdMqjImFuRoZ6QibPbUbCywhxht8+06fdBFVnJsu10Y7qysrC5y0Fmv2w4p5S1suIdfTgQYBE1xzHCFvf431VJ1d+kFqHIhavwefQ8duOjQGRqatqWwGtB6Em9R3xfCz9FDi9I+cCC6D60xXYITbE5MllaYnup16nNywy2PViOxIAx8AMrG6mz5Gq\/AnqMlk8hUEVnNGb\/3m2m0kQ8KDr35OrMaGCrWHZSKj\/lWcd9U7t\/REt9Fyh8nekHyYCzDYBhFGZoG6GMTEVO2ynT4oHz9mJ3udbYRvoFndH8NHw4TV3lPw492UCsqjKWozBFixP8gtS3+HZcMv6bmfX44itMoKnCRF8URWMCyl2nyJXnr3h+OhkZCdw7UstMGHlQT7iJICpt6ylztIhLrEz8pZWFeHQ2SoWadiEck6ILnJGW7RaShpqKjg8MRIZBupzXm2bsy1WH4R7kq5EFK8cyYClUwhJpvxBInRfwgL+dO1BVmSwln2Dzn7f5eS6x3MQvr6zL2K7BaS+wfWZeWauyo4mo0YJrilewYeyxUNAiHaPbU7jyVMuIcAiIMoOjPTGysq493nYgg74KDpAiNjME5rYutwGxtWkssTU9R5Ip7v0bPWTXCm4QYX67Beb7kQ\/TD0QZNwj1vT1UpU\/aKPYfh07a0boiQjls58TPcbEmVrYerHQN6cfY6V4s3LixWYvqJW8DOF27bmzpLmUHScjIdHQEMvvE5cWgjfnpqTnkhhnPtlM+pWZQkWz1aC1a\/AHEvLFOyCeQPVHsmoWkbWQiM0wjSqaSpuTQl0oloOYOJohx\/S5CQPp+JhPN4gm\/x7bi9SdJv5vDuYmf16fXP0AUh6xbVMLREJbqZUTnnqbgu0HL48Aeou\/k5qcnagxOyyucdOtuYZ8Rl7IVs3yHZVrUvjvd6GD+GttbiOUMUd70+km1cmvgxaxnwiOYXR69YBv70QLNdfBG8LJCdzMo0fPqr+KP6o1H15LyaTMTk8GDXUxgMbsh6pIAGYDKuK477+VfLMTOKamX5xP6t8zFc2P6ns+SWV8aL\/hsgIAbG7QA+t8FyxqQSF0nDhQ6u69UIAkxe+uJQVTs6Iu6y96D8HtvddmNVluBBFUJlPRAVzXYUlF\/KlkCld4qH\/xaiVW9ScVog0ZcQuAJQyiNT6emGlOC6DfY5s1mTYXo9BGCS7pfJMAQM7lPX+iasVMaGV36Yl3RALAheFxd\/yxeKZeOOt8Jp6bXOvjgKozKu3QYHZ8\/rA+gZmJ9xMuP9Azkkd+dVLTuAqxm6fzwmMCFwzZZXAsmqEKRBeR2PlpE3qM2bGXpdqGuwxUvJy5rdWI6leQXl0T1NWelTc4fIsyP0MxvD1z2f6bboM7IGYNce1aKQd+QIBds9mK19mgRyWYuBiMAYrT3xEAx7Lg0LDNRjzVWkYBaSmjFSz3QIgF9wrtEJUBAzXapalVKSqddqPWnHan1SYSfnPyySLHfo79j7huFE5hEfYCP5a0IUK4rZzE0vg7tuQt7FeBKXHJCUzW1XfCaj7zqlLe7z5fPhFsKFmSbejQ31FWgz9\/vqS3H6gjfKlZDweZ2UVTJs+54VZ3DhnwmwkaO6XaYnp1l3ZKoPE\/ytvDof4Eoar04YnLSQFyTKsUOrIszyyu8fWmrv4Xa2N4M27mF00Sa2Y9vhTqGB0XawxL\/AhkQt0N3nEit6LpG2L2QMZFc8HWPGDUHYV6AwnSt9AVMPHikeoL79KkCxYGcai0aaBXoUy6CC5BrAo0t+uFq99ygW4cpkNfFeZiZRgJEUavcX5VNyuYC4m5FrahfD9gHbktGH3bKOkizNDF0G\/sb11yUZVy3lVIb5vfdaQ\/3UsKHCpl79g\/ouweN8BiFu2l+5DPcn+cinGwXQjy8u0TQ7BH15SEQX07Aif4tUqx4CW5d0jNsu\/MTAnFstm9hxyhwAXPbzjcEhIWciYPBa62WBYCcDgWJfTAay+tNvR86doPzretEn+RRBor3bNM2cxmggLqBUJ3\/jjja+Gj+wD9SOgi3qmEpVG4BrlkDyG+rZQ9gkjHGdjD6wmlqFzh4w2Ykw3lvLDVkK68pWciekJYA3QyDd9QEq2pCSMhWYyM5Vugz23ZJuZwguF+brVv0iUscOa\/f\/s0k+D8d74rOa0fSrSjWeCNDjUIxiLoABzF7PhgmaJ9dBGfMrdkdaHnhlNnBhBnlGojjFHm14xILg4nH4BD5Ofx96VmjWAp5ybLUdMBVttLsapECuHkLjKvvsigxYnW7ct9SmCYltDfrYO9\/2t4b0ZbYgIrMpgwN9\/jic2WnKMK0gUvM8AxPWH\/2RpPqqKjA3lymyJE\/JUz8cLPb0l6NnMswoGydLpUS7zOCqoWFXYLEmzza\/2RATI6RqSymi9eQ82Nkg5KK9eq7ZHuBxTwAxWvkW+sg3A5\/iqEqiUvtveKRkTwAbzXiCzidL8hm9dxshQXnFzP6tvsKD1UVdEd5FjWEZxnAy05toqhCBqYxIE8\/Fq0vSw3hcEEX3AKq7dVgBdrX0WR595xtvvIGEpCF2n2tUXcPViOJKuR\/IISzbgnlPxzPesEMJFZb7pAyFKPDptllVR127iRxLLOLXYHKYiUS8iQnRPOMuXTcxEB+\/upAxkiWi6kvuToF9yWhQMo\/zrGjU1PuPSGIIJSZR1SSW9\/3sVdFpY6JNhedOslgRI2myB5dTL0UPX+250ePzb7o3p5VOJBMHNR9lxykcoIJ4reiz4+sGp5dbdylqi717Ep5wJcdDwpUYk7xax3GCGNPaNPhHOT3ii5gE+J4MOjgbbCw8TlVc1pvKhC0C9iU0ZS1LReKo6tQwKAJjPWgZRBixi4LOWFofMQjZYgPeF\/knlyOtZknKNZ+wRdY4KRGvuJUIDb3CtqmyPLrmHVw1G0vihGuaPB5oJKyiN3zB4n3MChWsg+9j8AcSSa2\/ziqw35M0MWzysX70i7v8Xvtoi7qGm4tnCXK8ZHGX2KA36iznVgnNUddIY1PV+gCVegIu6POmiHOdT1tUPbCnpJoB4m4CGOKkyJUyFr1lJOCrTtSfo4sKld\/i87fPVI5m4DNGE6PCa6Ea34wjpJ2wxiMgXfDEaYUVlqhnEz5LK42Votk9PmbxKoay5gn\/wIw5K3u+5aKKdMwICoY\/qFfmfKQEZTOFVCaGBzkWIVqm37CCrlC4XUV1sQKQ6ZIqad9irphjMtne\/zFf3xETU+gwOeqR5UKoH19JxVQ\/u4UQhbLRNm4HfaC2OtdtuQxub2YVXxfF1TUofmKqkwhLoMwqbDVrzbSqr6FDUcecoc8ESTnBUqllpqqaj9wcDYpLibOTCwLhFgExL8Kxn8hbKQVpf6h6lpMPNN5+z7SoiDHVSJHPFu2zxnAII1Y7KGJeGA843WK266a\/KkuvMDv+AUoce4uAQgGN9sHnY7DWcE8q1JNGg6KNcpPwOYyUgF9fG2H3UVErMW4Esqe+Rd00WcbWej1CUN8btGriDv4mr\/F04I6nlEsW4lM3XJsHvWye2w2eKAA9aEDRAzj9Gi1wM+HJSxCZkxNRYk8zTalIl7LKbl4Vf3A\/5e6Co0m9KGjdzoTOU854quSCJH\/sI5hb8wpn2jdlLY\/aQtpZggr3Q1zZR6jBSfgo3X0xjo3NsqUF6K\/l3JYJm8nkvJ8Sbsv9m3jn3a4QoPeziVN+Y5NgAfJ91OLfUhjwUgd7CBkPPCSRi27BwqXFPXJkxPHVbhiUj3wUAeYZmB9S1ygeJmK8E6Rfmbw\/UzZotsCJZN3JuWJqNNFYk8zl\/WxGpt+xCdxW2IWzlU0b6HsteN1ml1Y+2Xzp1CQ7s8Cm1+0LWSFS1vYJHXBxyLVxD2oVHEx62r1mdwIsMGPN6\/BTw1aILXRlrdhPTH10E3Z58L5jQdqUcOVLA9chFBzAvTuB4AY3BbWt6wQtcSbNMSQEXbNhz1f+aDOXTjnuV53hldLSG1pIWHzbafRDffbXC0XZcX5IKMiil0L6MXlotuHXkdNwhWygGdzBl2qPkMOYJn90HKnM6ZWIvHU\/Ui9sRrvy83uqVTB2foRCI0UAkJRYz9HIUDH2CcX0xCvoeuLPGz0e3VQGHvTD1+ExSAFYPH51TJhNCl8BoVUnaCn3QQ1ibXPHmzuSyifojq3lGUx+dyWirssa\/jchhA0LsN2Gnm9oWNkumXXLdxn+yE002iexn4CqV8z32V7AIP1oO7Q4vottgGT8bHtjF6UGIwIxvorlwNmc2QGzr4FldXTZ7EX4OD5C3my4kjZwxWGoEITwBBmcyZ1ekFWCzRpxtPuW3dQ1B0VppJVkv2GHPJIoloiU2EFbgvI7\/2E7lg1g17R37y+7Rm6Q7OGtV+UeAIDTdw3BC","iv":"878fc77ec65573e736faabd56d0a7514","s":"fa6f74484ed4da1d"}
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