Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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FBui\/r8bw7uSG2Lp0diYZT5EpgajwUlYjnL2hu6sYCxCs\/z4XPm4Tt0q3s+G65vFONXoCsI1gC0sX7RCIRgPj1oHseiGat5GBbM7aXM4B\/L+yzQSYCT5VqQvg+O3fZAX1f1cSOjWxTfH8pUUuPjw1JWv02x8+iFZYiVvKqscxf8u8FjdWr60pK++e5WacXpo6Od57OQ0ZYaT1hAKT5mo1ph5F0oriX6MRui9u4KJMy5DZPtuvoRK4QxsY4wJmGz+Gk7ToSGPv9uwYufH9S\/2EGkJ+xxznVIxR2lLnTL4ywFywm2jqvzgsuNOFZUl0lxUFaBzU4VCKhlUqZaiW2iMe85T2aOr2TDhE7nJnLTw5utgRh7\/6iizD3YVu7X0j8NPdn1qz7XnfcH8gKK7B7hx9Peq22vLDT5Ayed+6dcG2xB7IEY0v\/6QZjrQxf5Fx2RW7Pp7otyBtjuKyqOWi8QoTxuDQfLFcC5F+vy+yhaF8+U2EzR9wDI6HlI66BWQ15KxJlXUNAR6n0QSsWEgQIbWQNBG1GFBt\/6XvREmh\/6Tow11B+zJxKosNOJv0ejEMbAluK66g0uqCdpEQCr\/zhVxlDUbhgTjuCN51YUuVvcfe8LwBrIxGqBu2\/XetjXhDW0FFHyoWS1sZoxufx\/KwKb32xsPh5kFqOtNsFwtYH6W1UTXdjGVR3l7gjDxYWMoG+ZsbPzfk7vDc2kP6IJFxjkBlUTCov7VmakfIxNHtfwbTPa+K\/l3gDyXVyZT22nrkoVTrrK3tZ6wKCyhKAW1D3YzlTOq9R8HtAAFzCHHDac7ng25L336l8B3LvDsQt61QlfzISw+EFcuqEDSkrIShokRmOGClnHJFxAuFK3W4uvwZaQ4vqUFv0z7m2o2\/mnFs2SOh1gjOBaqGk46VWbSzTvJvT5jJFOTfQetgIgyjmOMEFyW50XBfWdvfO+Oo2y1PRMOj2s8haabtMK+z2UJ\/LMIy0f6CSpb57KO83kzsjlhlnI9jf9Y4Q1ZJ7OAD10scHyui1uEjYWx5tZGrvWtFjgcGb3vvcTooo3BniDyEMrwYLmRXIHQ6Q4OdKYdQqnbEmIOc4Wab+32zvViXE2V1\/U9Ycd5\/QMlMBfvdbtrnlAS2A93dA0ytTG1iMjmEfFJEu8z7dCZbVqbDk7y\/eKRHfxJfAFw42ffi6OnurKoflogXNSKG5\/sotnt9uaav1hJ8acumY0sYbBbQvu+rlwB0i\/dp8FKKsiRC1zWqXbbDTdOzYwUubRXDfrvycgPS8K+MYP84RPwM4\/+zLWQhuu6b3ie6m41C19bL2pU9qXJO\/5Vxg+aa0\/IzhulMtxcwPv4\/+LuQyJAhmMJkHZA83dVZiGss\/Vs1enQ5cjej9T9rvPgyzBKrgFOk5mnQHSqgD9mDe17xXuQ7YQfJH4us2WoDGmQArGYGQbjbJJrzl147JStN3k0grjV4G2G0WwwZWyVlPX2sMu1ti5KE8H+0R0Xhy5\/j9EVwxbHy9siA\/DOxNw8k+eluQTLjvE3eDuyjNW3b6Ux\/al2ZKL0OL13C9jIQgoSebInlFNr9iSHk\/uUJ6GvvSVZqG4hEd7csJEsq94ADEOVPwoyamVGAi+62UNFneqpjyPFuHvjbvm\/5a1ldVkYH093S8FhS8Hb5zoVBrlZ1aRmJpr4gb5tveFO8mjtItN\/wCYBNeLMIZUi01\/ElSdQ2Zx8cZG1w\/3gXx54fNL97INfg8rUllTuahI\/3gIjSCHtCHbjrzVm6uWuAx68yN4wtJsbFZ7EO1nbtT8hKHRQP7aaSphv7XsDa02KCgM8lyFbQp2f0zrTxtyjPqyivzySlzBTGQZUu+x9MjF8TwR87iqda7cF6SmW40gGUOkw9pBtK9GruJWxAadaIyUeYk\/A8d\/figg8PMne+bnb+OiUKfkvERUzVdhh\/p++RUy7MF4oyu9bH0N16uYWjkvLdsVnF50YRqL3Xiox2jCaWMMc\/48cK60G5R+m6K03NrULJ++FXix\/mkf+LYKThNfswCBTKjgZ3HV2HkHOdypB5mWURr7QSb4ECKKs17q5vO8gZj818+HVAyx+ZtmKoM9Dh+SVR0Lqp8b9+7\/K2TRkGbbJXtHhmceEuqZcZft2Egr2Q0H63oRt7LlIQfVQerFbC67OczfnuOO9da+3xKi3vAgHOCROdOgHOxuXmsjFdLu25TGp9EC8hHWZxI1qFdnwHQstjaMoBmo6RdXOHRg3RbQvxFXcosDoG+zjwYiukxmE1OiyZjQ+LlJD7wgf6yz\/iQYXoD3SJk+vofl4bQAbgwn91H1bIb\/G3+wzX6ldrSxMB9Lfo5NdxF57zUATdOj\/sNcM2gxtEZpeuQHWv+59jkXzbySSk5viAR5wbIP0L8ZkMyV+ZdoBJD97pZUk9cNii5tf4al6gnWmOTznhZEqT\/hDqKcYZjBFMad3k6\/J8MeL3VcxARXA5hDhTzKTb7IBrUzkrxM4BUQcLPMVN5lbH944wDHHDiCNujydQr0YaWU7iWpXgyo1y8RYz90r6lIs+2Nsjy1P+oG4mNnSnG75o1i1v1Ay+RZLeUNBghsw6TdpzOU1w8whW+z5fgL8wyHyctWFS5MRR9Nuzbr9Ci0LpDJmj2QiNo2hICMHWMA4XDWnZjX2oTGywoIjjmOoqbLrIlw2BSyvojlowi1j\/WXzQSGbp6T7IgU9SVA++FLuTZSD3Q1+qXNjEB6DUkUshjEhFsZCInWYu4vj6K3sZ5XPosT0+Xi\/B3USab9bCF2UE5fQtHV0vQ2MKJrZubWc66uEgYRxSQD7MqEq9G5Jb4R+TpY32vEGyD1Q8nVdJQKGBFBsl5+Ejubm30FBnQHbRP59k8munOHvfLTdfrJA8PoR4Aj5fIuz9yhTaTkLPygRNXdShJw6fH+L1CHKvVSmIjjTZ+RBWl2KGk3RvK4UQraxfwLGGDCCW1JUdnS\/ffTWDMGzzBNmhDYgd5vaxCgdoh6HvgBh8zUEAn9lXd6CptgfDwTmQazG1HygVM4v8vTxNg5IKsX7qKQc16wnygIOEtwUgyduzNVyR0iEaUItPzjztf5spjuVjevW+RzOJCg6xHkTUX\/8qIXNbwn9sE5n2LdRaDRiZcwsZ\/bn8g9P2u90H+ZWTVO2K2N8TGHwu4\/vUGSoQ3kjux3PCGuuzmfAbk4OfnVqSumX+kZpWtKdVYU4c9NAUnf0bzqH85uDIhy4vZ\/CNZGBco5RnoQOzawuuGn+trh12P8DsHLwFmmByvy9Ax0E6zVg+IZ7Q+04NCecvkrNkv5lWhzW9SWxapO4hblqzmS\/bz6z8QyKGLT0aHjXRxE\/AT26QY0CWPvwSbZoUjovQ4NQbEcDdT6qPjUGUGT3hhffzxVC88P9phyUmeq8VIAT1gLpP4chVP2DU2TCUZ7OtHjFhd2b84cVzCIgIMZbbSBHt8FHBelfRip2JIzxJs+1HVlpiQ6sUgNOR2VNsezGcRsV8hzSNTAzPFWBXapb2\/tEcV9kKAeGzTezi5u6U6Y+bVz\/CVrBTeWu80g\/8oOMTSmzsTxXT\/avHMdfW43hlU6lYCaoojImmR3gJttPAl4rTE7pyNx431HNDUfEt4WLnYf6918zOSDnm+c+byHob3HSHd8AezcBsyOT5o2fPsBTqPphPVsKAU6qqjNfU1QcHI4aK1rn0uBDEE\/iVOxG0xtsKEAWDtGAQlTLLRi06twTsueHJ01WKQOTJkjCCvsImfYvZem0luzj2c1by5nU\/8gsZF0\/plSXu8+ygv9KY+RkYpcC4PlNFN4Ag8O2fBCEFK7+mvKJY0KIxsIKc1tfrvKpcgARU2+u8e4t4I2Z\/byXIzhTMNewWmHW70j1eijPcq9IBcnsHdbQsgaUX9VKpoex4ajIc6HlJnT9VljUFYvPBVo9emjlOePA5tDkduD+8QhbvZgptbusiLvmdPzA29q9k6KWXiQW\/LJaK\/ikcuOIwBbI379Df64Snjg8e\/ykpQVouEBwU+XblTuYppqheVUb7B+8+RODWoAUa5PapXe0mInoYalhCTvtJxhOljSsOUoJUJduJ7vMG62\/sENKT6Og82OXDZznqMCSGmH\/ILN13LIPZ\/h+yuMqzPzAo7ShM69uGb9SjZghiStr6px1G2iU06\/0m69w5mhbZs0UtXZ+c3nJ9aBn7u9LJ2uHg2HOlsMQM7OpDsph3LHDGxnTfhLDL2FDmKcrCNVvOODNHMw3JOYIc2f5+mDeY5cuvp6jwvjHXcfNTAy3BRfryENXRTNTP97rsbmZCST3vJq4IgnL3RXkLzop4KkLQA5qrR6DQ2NYtKs9+C1JoEtmOtfJzMbwzxYWifqjoxH8JRqaSz\/wdhOj\/Zxe\/1KVW7aupAFjMhPvRKEIDbp1AqfYCMV8UGv9\/OfGLSw=","iv":"28af41edcaacdfe2bbcd749b21cb7016","s":"cfba9b248ffdfeb5"}
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