Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"4c9d24f71b4b7600f894ccaea46d53c4","s":"a97be37102567d16"}
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