Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"7d62f8b8c258f499d1d25e91c8515968","s":"30c2cd86fbc51444"}
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