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In-store

Tory Burch cofounder: Tailoring in-store experience vital for brands

May 2, 2012

 

By Tricia Carr

NEW YORK – Marketing campaigns must be disruptive and extremely tailored to a specific consumer to create a successful brand in the current marketplace, according to the New York-based cofounder of Tory Burch and founder/CEO of C. Wonder and J. Christopher Capital at the Third Annual Retail and Consumer Marketing Summit.

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