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In-store

Tory Burch cofounder: Tailoring in-store experience vital for brands

May 2, 2012

 

By Tricia Carr

NEW YORK – Marketing campaigns must be disruptive and extremely tailored to a specific consumer to create a successful brand in the current marketplace, according to the New York-based cofounder of Tory Burch and founder/CEO of C. Wonder and J. Christopher Capital at the Third Annual Retail and Consumer Marketing Summit.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
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  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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