Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"3e22257fb341a7a004668aede81ea985","s":"43b9f46de574b6c0"}
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