Research
April 21, 2015
Watch brands are often reluctant to offer ecommerce
By Kay Sorin
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
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","iv":"95a131ed9f3498b32a13e9f7c2167fb8","s":"21839f7b83f23b7b"}
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