Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"a26ac261e0870fd61832fdff88a9131f","s":"75e50ec10c200fd2"}
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