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Dec. 17, 2025
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In-store

Land Rover offers augmented reality preview of new car

December 12, 2014

Durovis Dive headset for Land Rover Durovis Dive headset for Land Rover

 

By Nancy Buckley

British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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