Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"f060f2db61fa7573c181b84334377a76","s":"542a029a13e3b829"}
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