Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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","iv":"f9838f39d2905d2723a8bb7161570760","s":"685211f7202c298c"}
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