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Mobile

Louis Vuitton animates print campaigns with new mobile app

November 5, 2013

 

By Jen King

French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.

Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.

“Using this technology to scan an Louis Vuitton image with a mobile phone leverages the consumer's constant interaction with mobile,” said Melody Adhami, president and chief operating officer of Plastic Mobile, Toronto.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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