Research
October 23, 2014
Michael Kors Jet Set event in Shanghai
By Joe McCarthy
U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
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","iv":"e166228a285fc4cd9338aaa9ee5e31e2","s":"b179ac69f852a3c8"}
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