Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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9aG43JGuKdmVF97\/KoB697PVzK9\/+RJSxlITSPYAJrkkNNVRmPYlCQypxm3d5fIp7suWgz\/+tmxAP+wqN3f5MoUHMpok\/10DnPZoOXLoWRyIo3XeVCyhQ+E\/OqquPfyYN4XGYLN+sefiMK7JSL4bABK6C9J8iWJig7yySef0x84utF39yZQZ5n8XN+jlJqdgKjkju9hOPOjH+maOM1lb1m2iEfpeq2aHsu58sWGBhzht8OrQMVP7XTcMUluwMhA8\/xhZ93Zcle7IrBcfjMO5K3068NZpv2dzMYuxU1Tos0VkIKAofCSTyNe8OmK5Vi5wlVPDwpjbUaNE1cJa3GMZCYX8+o6iFEqxkoexnbZHomZfMdSVsbULOJnKtv75TDh5pjO58GU20We07wfTxNsTSpL2SqNv\/TbLGMnZ7mUC1hnu8sX3wRUsZOD4a0hRHCtlaG9uKcEfonajL+M+3QWW8S16wPNa+kG1Y6QZAHzQOXI9GCrdIMmTYdJDumdA33zJ6BNfnFrojLYcz1wvvEeUI8MnDYFgjC4LZTvkSEJq+6LQH5WOxG\/kVFhJAQdcmX5X2MlLSqRb3O7acTNenVKxvDKWi\/VFSvI0kdTzqSNxLXc4WRMCANcgdyIvuiLyEPqX7NgABkXhRwuc6pmREsGsNpigUS7AlfgVhJL4H0Evc07M4F4Mt71d5ngk0EEFz9vWsIDtYTX6smQsZvp2D3reEU\/AA0mnHppWw5uLJ8i1DhKViY+wXofzLfaNBEyNjAWcnykutRHYod4WYX38cSM1sh0pkqincMj5LnQgGvYrupC0lTAjpZTQ\/D5v1GudsN1EmDkAF54wkSO160Z6vXkvvJjCpohkQjIkFY7Gf\/DM0gOwSErA1l1yWoaHzjCRNEeP9rq3jdnChBsrZA9gQWU3rC\/9xFIHwUj1gm2eEfph\/CbzvFdLq4\/3uuYeMiwHOaq0DGc4f7MEIu6+JclVDHwYk8G1xHJlRri6ZcBPJiKsfQKk0yq1v+67UNf5+50pqS1i\/HMot2+ecPKbv+72OkqhpLJJ+\/HuhyGuLqbYEhFMc3SvE5XhC+WNlfIAgqUKBOX22HIT5mmtE4y6R0f14V6T9ZydqF3Dij59V3xBp6EAOQ8Rn\/Bgg0gnPvzFu821v5B\/7GOJyKgykIETpXTTd\/IX\/9DnS6\/0oXtLkIptkWumz4vyYq\/VIBuUHxRt0t6sXYOcMrnFj1EZPCRcoeMbUidcwo8uF0zem4aqBn3qZh9TezGYhV4+P4BekD2hoJoS5\/SdPHOboB3mLycZZ+bk3xB4y7y7XSChzqc0TrcJVUZ9Z3vfhleLw8RYBwzNRAwX70tXQY8MDdlEZqhhivubIeZHf\/8tXkcXECp7fPzrEfUb4InjbdbO7gz\/1AZJw8WUYoW52mmiifWSu4L8gM3B0M2EzvhFgMm6uhEOFUnu2+5eacv3JT\/+3UbrpU7RUrIXPFJzMWnAOgU0iujXIN17N4BOh\/+\/WKoaRfYxRlYaDjTMqhleEr64VfZ+xf+NX5gyMcIiWsbRWlE53Ixa69lX7+\/u5cp9pVC6kLX1fnmCr\/osogWqidsMVxPAKcXXIM5\/CJZa51Wmn3f5dCPIKv9wn5gPWkuo7+ZuiC5MFPdJV3t6LE\/filcY8YUSdPFfkwrtFjuT5WfNB3U4jqVsMOZcDL36tIaXUoBI\/r7VjH53prc6KoKiePExql5GBqNEo5oZCtLcuJqOpcAk0qxij6OWbTzAVbHkJw4nsOi2u3ba7cPnzyMPF0yK59TGsRnSUWPghGIaEtaPl3DXlNtyLJ6FY6+AMGFRGwUjrxEKZegmEBcE64PerhPD99JdwDMfSZWpiDEL1XPX1M3ADhL4a9dSRlVXjm8NZMQ4VEe0LkAy3dBdIIz30VXsS46TDCLe6izLthNwca\/Fwp5Pla7Ufh6z6mUoagpgt\/y\/D9qexyc5N7MrYr2Y7q\/66iJ3CJJzgnsVYW+xzb9VxuYv4JS50U+wHtb832SB7Qr1nhZIC3kAphLmN8G9bD0QFsGgcLNcmR+wSrA04PhNsVcnLbbxVy97j6zZRDV0f65Pgy3Vlb9DSi7m1BubRtrJDBhiCmi5XevahD\/gMcceKQIU4DxfPKiAkvtnW46hhHYFRcpVfZcPBkvWE\/FfuV7f2D\/+1LNAfMGWWj71mskUoEhsh3UAhXY0QQllqKySLeR6Vyp10TZctT+uBwhHhOaDCEWYcZe4Ot5AMtr7QxTpCSb+wryWKwoEgWg6QhXlYBNYxc2UwkKixXYULy1W0dpEq258Bk+hWgtn1pvK2rTlm\/eDURcVpoKB9Zrbl8QvTneW8jDEXKEhdt39PDJlBcuWKH3e1+X3VCsYNaiX0VkIA8CdbznkhxQSNWN9xCQrWUoKh1ADuMNp4EGisa4qrLJ7vQn7z3uTcqjaUbxqY92P5YVqwez+cDMnAxz85XJWGAtlPGKcbrcQ8ZO3jhemujbECoO1eMCLxWCltY0cY4lrVFFfkZn2Fe\/YNPAbMS2ZtpkX\/JR2XYpsA2siVp5Fupa7nf6xFMFeZLUrgIUm+qcc3prvP4xgEM43VQgGT6rKbfE5DpoRSPkrW3gUxMgh9Xmw7a606RYCHZrakYToCbOW5l3kF29Zx0HiIQV1R\/9U2RT505PYogHS6gYQAJ9aF9X0WDgZr2sRYmp0OEqNX37NRTxS\/apDuEC6LH1wGbikLa16YmjFAeTAJuRKCgCV\/etC9ILT+54NmS1YR\/WHx8ci6lUT+cEmeWS\/xtBrF\/2YGyPHCLnVNkpnaKdMRQy9bNLdCCxNGCjBriX3nsFmPYa1yHvURuHvUcKU0biAPBSRroy1NjFVP\/Z4h8ebqLnftXcoAt9iPnNSPRBLWJq6cealPbCaMlgCzVcI5IOcFudlwG+eFx+oKqhL\/mOptCIeCdKbw6fhHKb+WFeQHiroVKifT578E3zUcYrPqirk3i\/NWqvCyD9v9TTeyabslX5riG6RpPLkZzVTBwkfWLrKvi0WoMmFQBAl8tBqgPWiJ45CiYwnuKOu8GOWn+LcndlQ81OwDaAd9HG\/\/Xb1s4QSekLkeARGEzqA9NIpAUpemmRRHN5SEmeip4dKmyiMF4cZDe7z9DD1yQJzUI\/NN6z6nPpEu5ToVXjMztAv8fEBhGaACopaK1hmGIZsWAfySVOXRRyUbQ4K3E9EzAT6kF\/oKNipK7cX+oqRnzSiSTliHfxhtMHTLpsXVQnv8uvMDo\/W52fu35fNxsMhIl3EVnzwFaZiR19HzB2nC6i+85C4xRmhNhk50YTQdL3c+bpTuWrG2FY8jjCOyLiJHvGDjJx47nzo6trgC3DfEgM4sSKuIAnoKbpvTVVqbSzDCmnPR1G1AfNh5TIb\/nZkrXq9YE0Eu5vWt2G4xP+SEAD2WKmBSCmKgktbisyCaBQ13dW41OOkeP45HBXr84O4jtr2Y335y0wc5wSe9MYt85qdl4pT8rrqGUrpUMCYb8h0wVnbNS9FlrvWAMONhPNFRFAk9nykLNdxIEaUNvB\/\/Z75jSN+nbuouyzAqk\/4hHivtg1xaT40dTsd1kOzDxcywL4TDGSs4kdS8MOYsKDyGMMojvDvcq1ntghwbEOvhFD26CfJ7xuvRFvDFy2q0O+VbESXG9S7\/0jv2YK5qzNgbZfzyYLc2AcDQl\/YqVBfm1U+kVKxXCTMR7Qc86T5glxLcBWbpzOSQ+XagXckh+7jgVkcpTMaUM5Nel8fih32kttdl1n7tuCCJ8f3ZIcOCwcvjO4EoKo+v4Yp+J\/i4lYhah9EYIq0ftGSUaTvYvsFaTDce4eiFDCEHwPa41BgvwynG2oVp2tJHtXqxSje2cEjevcOH\/ZLkefAKiANjpfoTp56OWQtTDQ2wjiCbm3MAN3pKunavFwj3NqwF96peFyhepMfHbGvYnhXzUyJvxgQ4vGGXdSTLIFwUdjYYByXfd7wCzhYzW7wfz2nkQWCq4\/4QINc\/4SDat2QkQQJUfI9FYQIXMuMSRG6XKjciuinTT1i3lOt0zH9FkQJFfuPNPFiCqd0sDBT7p5XX\/ZNRfHhFm2wqvel47jovW\/HZPe+w2h9sPa3mQ3pdO7BkyRXr0\/tt0XiIH11dY\/xoi4Br3lmsT3IHv+gDaMk7ZO3agE938GLs+40ubwchmmGgNx5CMwH1AaLTYDhr\/Kg98aTh5Us2ddBHdFTfsVATrvz6iXRtf40dvpnzsnC+VIEohUYaCAxWtuVBFyHzFfUqJ2PVwuOSfrA36moNcg\/L5GwwRMtfFBLKuFueWaMZ+\/xjtJX2x9ZStyetNz6FU9kHUeU1CXFhHqDlsyg9IWv40QL\/\/tKEubUGXtdDusJuOt1x3hN63LIL9GbfWjp52B4AErqRT5mmIUTpAD3Br50QTiBJLGCd1kw132hH9EmOXvEO2QWDun5HoHj1uizqmB\/xOGcVfOCfyleW2Ln0WTo9iQFeg4NowmV9etNZccqEiYH7P2o+KpV0zBsJqpLJa5WkX3X2wA1VfUHMuFiIw6ewKl5I8CseHOot62QcUergPfLPCld\/wEeaCN\/zyYfrxC0Uz0pplWbjaMd0tCmXYDc36ToUrEQIN8jhLTvCG7K6eUzIaso2A32S8SjAVa08uutb6dh1uHfHc2rMMgPSTZ7A1tiQE0L\/igfC1W\/yfMxqCWzT7bH+Lg+mM1YS3YktZ8b2pSYbS5VLIVv7KgcMfQlul2v+j+lXi2FSbWmfDKq+DfdHZq+6dIRYzB8QBUkER9RIPrXkCjTDgkVF4t+swg4NnkN3lSs76lHinOWTN72DMQXNyY4zkqJvqYG8w8ha0SdQxNWzHfUtkyFUw7DsY5oO0SwHyDm5xByFEgQDhDjZt+iIF72hHbRf3t4kyRRyifOcjI\/XLAtl5zfw==","iv":"736e8f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