Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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oCjNN35GkDpYQUTgZLWCZmEPZvtbAkh3nlUqTIjx0EI8wuv1NmFRZY7pR8B7loNV2saA9m7z1Jq+wNRMoQUMDit0RAX\/ErkDhKMLDmD3kSLNsTGl8C7W6jdOlHE2Ol8bwskk8wAS11W5NXjSVtdTbeUluDH\/FdZhNDYr7E0UWM4PkRLA3vs5Se353i6lKrvXuOTHD589yNbefJ79J5Ee4C+3zOnbcSn7N69YGLqpupJqNmVo1inOlPL8jZ7pDdJeq7vDi40F4rPsm9EgqWl0JP9CAhYE\/W+TWWZ5vqixRnkzs\/u7+BsQY2nH\/FAOkH+xijLHPOQ9miKYyhcn7r3Mg9oQDl3SmkNdtaEL70SYnluj1\/fuvcaYLGW8g3s9O2hEoCgA0go8y8KEK3ZndhPb5ySCZ9DEaZDQzXLxJe9X1K3sd0Yqka+2Hfd2dkZO2QqU4qeyYQmR4M5LsHFm11WHI9oLaniwm+ZKrmJ0tsNnWx48Ut7NwjpPA6WIyFoYJ8gr7t4d1Fj9SJ\/kSrJ8+G0ipgVbAbZN0GQRFs69tLMhysRlO7sJVJ+yJGXMjg+RArmUlyFe1eQw1bSAkirfHm5nKBzYRDrDyzrb2Mpz6FDfd8AJBD5lK7TfKkn3RjG+SiNWXcOF4Wl1PfFowRcwiGkbS3ISiZ7AiIkvQBt+x5Vlep1PXDfIj0nkPbQRpEIkQgtb1lIsd3JAaET51dod8u1ncN1Uvfqk\/8e\/jFfnOQAki7FftLjAcIzzlfS\/PjVPaQMym5wr6Ts4GfiEiRyRhOQTpQ+fkhy1FlYTmaXcNXvNIAeqqY+IR0hECI8W44XeZCVz0ftSgfVUnvyMYRMwP7YS6U0Xhs3jnIEjdlnSzArK+G\/I8q0lhsvwcNfIBU+sU1Mxuph0gYWkhWknjj0KJiUttAw2IhRyYRtUvl2Z2XC5kNiJk\/yEWuMEW7aPjxPL\/Fe+Z+ebquIg6epHVf2NyTb8zvihQIAviu7LdaOHKReGyW8e0uZ4MCblD\/ccKPybUsznKmOrp5FV4PAd5tAchxt0OcWLZfy0cPqCv77gIViLnXCZxoZOxl+RsUUFfwb2E4mmA9V+F2F92EHFgy3m4rXGjbAOQmYtDuFuFbe37vG7DkEg8BQ2UK0eiZ3sh+n7ghgR8\/tzNajSieJgr61cE\/qznmHlxNCaU8Nf3zshEF00FUNTp6XDS\/xhtiZPbqAcpe\/GbVckCviVBtbqMPUZvpvUCG4WflYNmAxqzosrtjESVGcNbNeHK2R3EXXGDKeafIhZkPfprJwFCRwXU+C+YZobD35\/qgt9\/dU3NrQX2q5d7HYBzTSTwN11KDSBgPR4Uo7izTIYz3sTA0tVjnskRtN\/zyHByC79WnDDVhJpFBcd5Uy14nVIiTskXraCQYzneynSMTH7PfMUvU9R8rI4XkX+57kLed7qMu3HAn93dwBVC2B104mZpGmqB+ELN+lCXc8A8F8bjhP7okTP5CCIOKOEAgBJwltRDIL+6Pf3WAiUlyJ6eH5CgoIoLhX6JQQvZUs6bBNqoCu8tKmNSZWBngWeBuexlZ3j5NdbELcjdgIY068ysNZK5ZYX0VhtMzWu6M5q3GBW1DbRqLdFQqg46vTyMuVv0qdrQ8LSbN6D3tpfJFI1IWuPWPsOsce1YNnqFuJnMuEfuVX6Ke0mDPWcA3mlhXe8Qo7H7ovmooJPA4Tne2rfjx++iYTbpAsemUcEN5OVddsERHW0SltLpXA\/heOHgt8n5wS4vwxX9yP\/xvuSNUSuAJ9SuxOJy0w7bLS+Mn6IbA6I1uYLpxBzkhi83wajQqLJoYfjcp50XL5SsidqAp3a4KvX3DRqE8x2\/d0pgHu2yOxsgkmlZkNIHSFKjqUWFGkbfxMdFApAu6HDxqn6cssQcJVfbIs4x9aegRbPhabNX4BOfRnO+FGuR3XjdD6pbpopLHQVt3MYhO2fYkYcjX\/aeHqWWIpv0UVcWs0CWZp66+3fywwSd0whpfaX4XF5s5o1Wqo2gxcEQIz3uyw1wx9FzKVsupYlJLI1agCINr4Rb17E\/8YrK9McKQebS1rgO0vkqH+KNEWWjBXs1PLRxxlDayDA6cwgXzIK6D1mrqAmLc01SWWhEtu5f6Rwsuqr84nWDkt9K0T7\/8cxcmXrgSr35BWdmPjVJY0SZnitk6cWfGWNO\/oA2mECGajeuIvnjYZa4CD0+CrFhVs6s1C11agegkQrrPCATgUh\/C6HVHXUTC9eu1o+T0tY488RJGmDTTfmgtaFi70TQHlgx8r0pIWGCleUS+1spbeOLNV2M8mUHR2WO9GEsoRFL3AanKhUfdkDsVFD8ZOg7mPU4OvER+5Qk5mVkRoGB1uoZVsPt+ayEjh0wYpR4o1zdxN68IQ3g16+WKgcxNqWI6v6DIlfeWs6jee7\/rZfsbrf2xpsoQNMGojxFot1AFWeVJ\/moPMyxhQiRX3TVDw484a9Tvjpt3sk99MddiL7yCwAE+q9p9ocQ2dJB80dLbvKT4VMXstPLzeR6v7m79RhH+lk8zgC1tqqerat6jpCdk2itNzqFoULnBk0+nVIFQ6zlFFksAEWr2t5BDGpX5TqLr7A3auFwyoFRa3OE9nJw4aF8z2uW2bnIfzPXiyylU9EvtjMfCRsABHcsEdSOYvsK5+AOqoUVtSEgOYAKwOGEr5ekqG0TfgClZ\/PhT1ZDSSLsFVK5pCePRJvr7SkTPs6AXD\/EJ\/ULm7jrK6vZkiLJJA9p5nExfhnh+xYDKt7jfCMHOsoIQJG5F++CPB9XrxDh2v6SC03ykR3OQ9Oo3nVCIC\/qW\/wQvDBDVNKr\/AeJ4VGXTwzRbmAJTBNH\/2zBzp7W4m\/p+5YwLx9lK0Sgaj5afcoza1kVh\/F0\/dlWcitFnVM3i84+d7horJTuZGTF\/xAOMmj2UGXiwMtBm6jajhcjD2gO\/LHiYzyUn99qr7xChMChn\/KgS3pXfJd91\/QKMrUYl1Od12XrCEk+8LEnlC8fqE6ElHo1fO0ocCX3jjlFrDN9MZcxqC1hiYRTQo+xFvXHprdUkmXMivNWE3i7cru65aadwshzaQVXhl3iN1FJKVLLOA9f0h8YfVruFshcR+4Sh99W0w4Z4gg61FRCBZkSzNreP1kNG+yqlv+grQhA6Zn4BhB+xTrxbncRhgcxtYux4b3Ya\/WQI+aTEQbJ3C911V43W5L441FzFKyx2D2BYml\/6vQOJ6ftLSB7y2t2uvee0zmYQiuoTnRnC8NIRcwHNaRgnAjZnkUKp++r2tHWeeLLEbIxI+MiPq5d\/EfiB06PnKIMMkBaOySH3FPFqM4XsClY338rGsfwrbXklSqpR8mv3lJ+pM8jSikrlpuSlbFk5a7Zly1n1O5sL+DKz3cuDXS9JnTHCp1snNTRwCAyQ2tbuKNMqJQcCbCAjw0bg023Oe0YpM\/OIoE5YqKZbUrsW9NXUPwFtwqAXa3\/zdi1LZ+tA1cXraBpKBwZI4euXJ5oG7b523\/346vDj4aURwbMc7mTLQpZIkuSKQcvwIkxF7dFrI4gVPMke\/VTDu7F+\/aMWcWi4BL6l8l5qS8K1T7gjtrF9V+5n4X+tb+6EURU3YXFsgJ0zIsOGgOFJkSDXoxCWtm\/xcGb\/U\/dJpUgKQFByOaUDKTBH00f0WSqlbsTAzk4GXxuFlXj+gKX+XAdQpcbkmegtO17RG+fQdrZ+cobf\/H8RuIFQhy8i2Fl9428FZxSWNabYANdrihoxjybIp3rk6M3Q4aJ8xhKSzbVN5zQKhTRu5rty6G\/iRh5xsbqMipbngNDtO2dMbiDW9I0Hq7VShndj1BZn2seUAzWo4th6fa87FIXBMO93m6nOM8L\/7JVvnclc1dOY8F+0WP1UChbo0Yl7Z15mrw1Aym4X9+l+yoC5ORrWO\/AxUOAierAhKUuAuKHCcRdVM6zo1SgSqXFPyAMxpYbK6SXuBIOwmpW0cGULiXqdwwBSRYhJzYpPTykf0dYx5ptr7dCt9rrpheWjeQHUB2EVvK9nSdoQoNISTxByUr7mAaeOu5RxswtrA\/pj2PoQBUfhbmKTfmgXXl+99jLcdkZmENbi4RgmcBTQpig+BZOXyISCMeFzObyzOxKDfOsvN+Khl4RFL6VpCCryu91pUQkXNeK0FjsuyGQF8Bptrt3FftheQefviFL4zXiSKoqJlafCU2\/4fG7B9qOjJf7w0FsCOotzjEio\/DtKfYAocKA1mu8Ws1JtrR3aDi7g+uJblhJ+3NEQ\/WtoWUghwebVIYFGMYqUXii4xPJgGsVgkFxI3actvV0ZPsHsbOC4B7xmvKC5pTnICi2M8TkUQOfphknkUO5QUDm37d5Z\/xyWIOUJQXSHg2u0+JJIzIvTRerY7xtVG2lnIuQecNw6F\/d63iBwTzoohCmFwsprAiv19t11qibSfmnUrXSZK0ddY\/rEv3VVAlZd9RarqjKpjFq8lnAuVYMh31C9mnCbLbh+ZB2uA7EZCg\/02a2u+uOe7mZwvoTt0d9ArcwFTvcKBfHL\/YX\/vvLP8isgpgmQvOm\/FKiiG\/Zz7B25wOsUN+1t9dz6nd\/EkEKmiJzImRRAbThSJvQD7hAG46JpM1XJDjyTZ4a9+cmm9WLYndhuY6g8xEccDPv52XH03du+ygrnJfWB3KbXEQ8y1ZaCGBnfDGeIj2ofP5En6qvhTuY9rd5HRIdF3Vq3J5hpiosL61lQSIcEX9EEkhKMZVgyvILLqIsGMyd8cp9W+zOI9NEhe1s\/uWWYOwN+CkxuMXy4oszrYghVZhJFuRzcRT\/6zP77gFoMLfY8ekUdLnTJSA1IAsRVaRaUWNxfJgO+aLOecpNWDvH6nJBe4L2FXqZJ3FymDMwySmKLYOuVzdNEM4c\/9u0gkLtrRwlw==","iv":"e0ae9c8ea83990b92c6e8e9c0c28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