Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"b103c6e839bed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