Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"90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