Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
{"ct":"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","iv":"62abfb970e04265a48bda8352686679d","s":"6edeafe45404a00d"}
Share your thoughts. Click here