Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"5d61df597bf53fedab555577fb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