Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"e4f5adbab3f7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