Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"762ebbc15ab05a2ee45168f7e7087bef","s":"125e3873a9a03ff2"}
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