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Mobile

Missoni firms mobile strategy for fall/winter collection

November 17, 2010

Missoni's mobile strategy includes a QR code campaign and iPhone application

 

By Peter Finocchiaro

Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
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