Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"324bb0e8b9a8fb05825dee8572c36914","s":"bcf5e279d0e6261c"}
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