Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"5f8d5b7367a97ec097423f19cf967407","s":"a29a1ecb5c62ec13"}
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