Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"b806d68a9f79735d01a3d7a3c4f490d3","s":"93455d696a6d9b4e"}
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