Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"c48005eb0ac9c2e977c5c545aa87cebd","s":"6ad6cc5cc6248731"}
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