Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"9001593661da1360ca120601e75ab413","s":"7e20ac42a1331f7e"}
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