Mobile
January 10, 2013
By Lauren Johnson
Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.
{"ct":"Vr6djq4RfVB96+1oSrbbf7b5tVNpeOp4jD+jh0ukLT+HH50SJVm8Qn0G32YfXPo0l+fxMhSR7DHfXlfvf2lXsKeYNeYwTW7nekpD+kA1foGtgGXbTDRQS6IeNQYu5Quoa9D+U7+lCs6zt68r1NsokuxSQS6uI5rHsGoNvxPWcikHv0UJFfJuLuT+IzNFe81N5c1cHiF9BsdbmJ8YdrVPGmMgo3jR4NHzeuWZFczStWm6KSE0v27MeoXAjt2u8SR4GCIWZeA47yCsaDvnUWbCGXuOvesj7bwmcraNLqqPGEofTGQQ0duxVMu0yZMwrld0zVoH1nQ\/sX1OEb+0IIa1vTxmInEF9ZjoWZiPZ6hmLiSdqk2bjcgMeh7oYdAC7mtkHMJbFM\/ekorwboz73MfK1ubTaurFiH9xCa\/+KmBaoPofSrfDWlACOkz6yl2577ZQ8L2ZhDjKmQ8vAQKDMOtM94+0FUYOyMGH+dP\/2XSNGoh2IV+U7Hqf2xy16ohyZglaDDXrcui4R3nYVfJXmT3FAtZS7Hy\/0\/ulICfwxy3yg3qIFENQofP5TStohbZbnCZJZPXoj7MWvXRq8H4Oqae\/CsChLhFBaT8HCvgTixf5Tvt7FMpt7q\/Z00ouWIw6ATVKPgJeutPvLn\/BtrP\/mVUHdUzIQOEhgXLt5N2uaiACUZNtyCvaLp8zdM454nPm8q1DrqYY145D+7agptRCaQvCRWsGn7ICE\/yitbwawZNkWN6SPmboesu3YOTEZC861Dxr7+O8acW7QhHpwCsqXHYjkmnnvonPbdthEup5pZFACFXHiULZ4z4j3Xib1VcPWfbGCtjj\/PRGsbRVZlWMSPltRsazaobT0lHyUXM4a6ufwx05sfoCib5lTMGUKzpODwYGQNS8uzOYXypsJMsHHv6ZH1GDtIRM9DzwdmD3Ld7wDXk8dxjtXwzjAVVSM5WnoQIow53bODttwiRTUKkzGU0gnYbAP+MuGAEB+GIq6ip7z2nJ5ALKYCTGqyg\/t8N\/pEUSiNAGYb1F9w0K5o16o6v1N6e07ZgPwzK\/bgUFo6DkcAGKF13kTm56NwJ4qz1Qu6g6DBt6eyeDjDaCRHgCBJ17Md+hou23oj7nHaQOwlwyC20LnHAsPkCZZedX8+kVAcu32QtB0SP\/bYlq4lBtVcHh7HvYc9DIcsakS5CYlAY7bRbyj8m1Py\/dpfXr6vb0zT+pxpQWggTO8yzu\/nI4r34\/r5ijW3pbe\/DZWT70aPLKZoztq6ma3TNP2072dZXhoHoVokOciS6tzOUPeQS\/EZwZ1O2p+oPJ7JK24F14dIXG4qyIsitf7GViwPHJ5oowcLDA69dcTSv8qI5haVSiNFlqipolQIFqWwIYGiiycqaqd9aAL6mN6rF+YXHsbxZL1jO8Na7i\/MStcnBP5fh+MRd6uoqQyyBkdjdSodUx\/VMlRaBZYkVIkWqJ3wKWEAjybxQ3DDR0bK0b3TwZyUQ\/Fn4rFUMpKRcY6UUBGxRDYS8rifJb7UcfRb5fy7\/koRCOK18XwfWuvpkOboeu6spb9ruQ0Byr7u8KgiyfpOrcVvUsA7Mw4Giw4joPObVOBdAhaf1Sq22BysnOruvj77UtQu7nDntDuHY3ivHAUFDwQMsWya4jT+1ND4Ek77onmuA+q7lqhlqxl5C4cQsexb5aJ2mJVE3Zqca1YwyvgPNrNcWmr4o7QxtkrMjE+nW8DWHsc57CrnZknoPUfz1Jl+ClUMHxQ+cNIOEKz1mtT\/VtBNKuVonYHShvsjwyhUJcTq7ZrAsy++YGcBRjzZ3yrB1EHrJpkc7tqALUzYzMdU83VLEzRVWKha60j4faqkhoblVoLsreaP43B1lU9ZLtLjmowUUPyHoNrfjbsP\/8k0eXvxP+PCOgV0UgRjVRP2frKmrjTKJTjHakDkKNVlmIRbCIKvGXfmIQF+EdFE9LKVPpOnbk2R6o8UevrMJlfiZu6p2TTvnaCL5KEV+Qc48IKJembVAvTCRqApyxwOwuQS\/EdXHm6CHp4F3Me0Wrm1JF+RtmwZriQUOBRAdSX1euWXznfBWiOlBBoS84y4s4RydJVpOerCVMl31hfXis1f+e54WWEtGJXOIZZB75HcUA4pKT0u7veStCGeHVV\/+jIEyP2K8Y39nyc4xHL9aLpN+CC0JpJ5ocjkd5pWIAtAYAtFRm9Jb6IzQPOz2Tls2yx++aPlJ7t+UC6GIpeHuPfGFSWxsc1KBt4Lk3ViGH6qmkFjNLyX6eoTEbxAvAflEqbfKaKqPeQxtmDShY5dOLRPD8MxTC8HmSA\/8AflZuu3Uc+B5rfy6AbPywPEmHLeo9++C62hRf42QMT65i+zog8Dec612GaU5LCpNm7HH\/+MrZT\/KSpgYOBltde9uj6auXOx6ztKxRVAByxmV5c0IKmz35P0Zt4zKLA+pHckKUnMRQ9ZyRwuprnVXZ6ojgI9gegQL5yEPfplrtYP+PgoLkNNPCZDPgZoA7HZXLwI5gNYGgERBEPeT6yqJuVRr5dPeGPaUR0DPxU9C016Vyn0b8TvttAkImS\/KtQ3D8tCQSnklM0JIx4xXpbpmdAGT6aq3lsV1ptP6hF9VA0dx84xtwl\/DW6ndbw8e8Bt+2A71xVqj80BKuLicgsT5HwPD1v5ZuJ5OqTrtMOE3n8Yo60EZ033JrGkvoUZuLgjj4w0bQAkjS02wbrol2s3bnk0tXIWvJMWBH8n1LgYRzEw0\/eQHEJ5tqByxUeUrx6qZ1ZNxp0V8ifzr06wziPC8Vr4yslM4qdgpTfkw\/HMyDo+vneOHPnymRAntt4chjoowEBENUpi6SD076vAR5\/40fUtAq65Yjv+zLulj0ost4l8pObiXUmVQqI4KKnXGKjBbl8zrW4rY9E07SdZVXhg1maWztqr87TospQzUCsmr0FmJkokcGOsyr4rv4octrVqjYMX8k37HglhaTL8lGH0cfyl3KrYiUndl3liSfUZnIfv6XnSpg2L4zTX3dLYozZI9bGfhYf6kK1FIhALzcxokd86dIZ8vFUHCz7dwvSGAtclt5o4HnQRfB9F86y\/IbJrSSFV8DALLIvHHRwcVAin8HS\/ROUHKjgVQrSSGWfQstFvezGOiwQzUMJSn4JdBQO8WS5GzKvpeMx2iPJRLF+YnZplMWd8Pum4A\/mxsfw2ZSn5IcsPi0FfaGWkm3n8Ofnzlei\/llWqNpmsy93JAlQPOyxOcRjyMIxJiq2AGpv\/8qnJf9kHReYw7jUKgZCa4\/R8TN3te+Dmw\/DMHLuODLN+1+k2MH87QRqS4+LoVkoZ7vjJNH+RD+yiLwS49JcbGKFZflBRuAFaSeoXS1tKLpC7WqRftTN5AfBscp6SiCLtVAWcFSZi94uHF3MP1lJIJ7mMDhqn+q0f+efn8wJloPeQyntVvj0TwTbcNRaz0IpIT0LGBc2Niu+bMkgks+Haj8ysrtVQceswwXLgbowEHaUj89aLzLxe7oxSYAcEu6zdNcQKyLcPE55Zym+p4TZZStjANcHv+zEXsd2TLUTvMrgdayc27\/Kq0sXNTKJV9AAbrjtczwzvWJ3fOoLNKxqUyKBWpoC7FC7Cryap5Oqg4xHzwLbk3J5FUNg\/NjGETgk3qlACSPyXWu\/+bEoJs8kzE0owWNxS3OBFgpj9USoOgrGmZyvWzySYauzIa\/Vjnl2G8UbngPO+wtSBzM\/\/iuCLxvtYxVftC0sEBDJCGeTzYXI38NJBNBRrInCK\/o0PcxlKeSB4LDM3v4p87WdyzI7ZUMk8+lafSQJ0YNhvQ5CBy93DIEQck510Ey95QdIsX3LpRXgq3xY+TGlIgCbnDNb6y152wmRvlgwF4gPbDvdZLsU6j6CbK65eBIRtkFdBq1Pp+u3iBzcOuytP\/p\/sHTqVz5WJvBWHFLU5B3wxobojJuojytdufxMd1L+0sLcJytbH9frIrNzbLQ2UyFh6yUfjXBYfR9HLVl9S1AdQp3iOaJPY1sDrQ0x8CXumbreY4nhCJVnOvvdtIkBFYrQIaSYMhaSUGU8dB3d6kunDunMyxGdVPeQW44qDOX9HMqhspJJK8euRN2hO6T0T2z\/3TxZKpkc8ds9cISVSpiZs58L8jyIndW+EvclT0fb30KOlP4t8UdHdlJ4nkD26xGYcoMx3tDkWX9\/q6gBeaa6uOMriWJjYHrqV3tpMN8H3IEVnspxIbQUv5ezKI12KJeWGj\/91UMXSiQxkUZq+k1mUZESLcM8ptDGwC6iiItM7zq4g+q4EZHX2KusyJNsmKWialpd5nxsmCmlTcZSSFdjYMyPTkOCcjlt8WuZ61\/iVg5tQxbkWfpniygQRmv2n4JeODj1j61qCL\/m3qtC6OqXi5x866qGVjg4Yoqtl0dTaWjGHEBWqeAa0dBrYXr8aamACh8qxHR24DWh9MJzZqMoqfbpgbwDltrFgaEwNBFi5WHBqJMCQw2OmD+mcbqRjrezz8hH2NtcS8HaIbysaUDT\/08pSnduZr8acWNbwa0bXd\/mov8FvAQIgEJ69S0\/xh2h2mmtOATxWy8DAiVz69L81xRNOf1gHG8eMaTJUgdEGM2S7QaWpFq3YpxT2qRxR1gKom4iH1H0LcSoQKkNbhmCuFRPd+Z5+1o9lvlR1CH\/5szBtPyqDgDqFO\/gccGovGM\/s+2lz0gKJF+kU419Cb9bOfPTy\/6GnD5WBR5vzAMXZH5hxQH2aBmeaMLnv9ktljFleKZWBJq6rwizC1ggTR1FFTryWzf9A+RoyuNaRS3rdEm7wZ1d8L0KgLCaLh8c2U8cwhQ2X6CN7C02BptbJ9KLwoFtRGV2M9VtXWvsUdeI+6cxSIT0Lcc1Nixki0GAvyBs17hwZU2KFQepuny8mC\/4RUR3QstCf7HNuaIlhqMzj61gCucoqqHS6vzcvcdi4Al5k4UhzgHDzEijfL+tOFzX8M1tkqA8sn+bCxg4azkl+JJGhIh3yLXhC70rINkxpNXor+8LrZWTTVAXtgHRADSp92I3z9iFOYdLo+Zm4vfqf\/9R7VHKDvxft+kOEvSbTx3K5B2wRIUkvEglSFoyjtQqRsOp5lmaRlfSMSH14N+5I0QgTzVUtxtxgJTJYn9Kn20f2K2RvznEl0zEzUPGb6\/fQbhwbUxFcuFd+2dbYCJ\/0W\/MCFZv2Qg9sCMxNdyzfAy6Gw3i\/\/SPdjAK1Vh1LHyhelG3brZMvUheeuqB8eFPvSd6\/ebMaDuH7b+A1zEKSqWyaU1uEQ+osMzLkLVh+DrxKO0hx01BvHHShpXcCcfmkDFdZLj9YisfJX9hxdaUGiPBm00yKGE6H3KsG4i8hhAb1ia0V7I7bFvOsc+RVXOl2yH7vp7RstOVDUxdJd1SSLeY1koDtK8mQ9HTbrJY\/ac3BZl+AKfKH9Vp+1aY4cwr\/PDfCUfZXX8z6EJC8Yw\/aJtzZ6FRMXBRHEkKRcK\/d\/srOx99qn3guR5LlJHKr9nu5JgT4VyyiDIisknqpkgubg9xz09jQoQcjd2BYcN0mJIgDos3jfVHLekvMUn3gLKMz8R\/xf7JeMEMmdNViQSVGDHpc9eWYaNN1WXkIoSmqLYnyDmKW4mO7r7y70kTOGtMoaANlvFbN9f9CdBASydZtU5t3+lPFfnKCATHkHQrwTbse3KraOqTAWB+YKxX4O1oRhux3SPRy\/5JZggWPv4kiDAMf9Uxkg9MSu302C3VsQ\/ea27j785gGXpuUizbTgkCX2lpKEjbfRgYfWzmg8uMKH3x0mioGEP3ywpgsXnMSfYnfs\/423PO5R88lp7tZ9kmn6SMkeiA5SLd61uZ64v4cq3+c+Y5EQxIOq0t0kxGG4IWiBySNw5heaB6\/oVrXqjfLre\/8pL1SBMiNrO3zYrawgxZeOQ7HQw6Gg3BTVCxjxp\/Kza4NdHiSNLkqZ8nWof0mUHYmsNrXqckY83Fx29vFslWYx+16Q0NGiv71rW5yU7sw7f18bnv+Myx4cxJz7bjddEmRIJ+ejRFxY+YIiceatrsh3MUEkavRFJqDXAd8U4+O2f\/48RgwGZiNGrxpXvrrLblNdArmXXzzVR+m4YIbFPJ5HzIvLVbjqK\/xFmwqXeYyJMRMDc3L8wyFKIwkvuHWUN5C2D3UZBYbVjIq3wO8qg1RiTqL6GWfwSMPyJI8shXIHoYZIfPbAiC4HUCa1WGRV7RuTg3m0JKlVYhd1WtNhR\/rNZR+Dk\/jbMBaakZGOU8rkb+MviUgh8AZkfwIXoRWgPaSp1KLAAOiejJm65gPpJClgj9R579daGc32s7k\/aVrQJr+3v0zFTEv66oalv2dIgn7z3AycCIiLFyTgorjR2DvhZ8CSh5RBeKfuaaz6z0+SAyyEN3nuJYAQ89Ee8qng2wOTt\/LomVtMj84xy++9XYWQfLuAW2Jq6p6wBVG81BQdzb3YvJ3VKwdxqSov3VWCsZtoGIOqKeWDqEbf8dp8MiRLk3oJbRBmCTan4+Z2rZ9xfaPFart7DL4yMlr9HaAOczlDoXPdet9457QM2eCHWArExvtP2+zx5ZfDBou+IlIMLVfpqwEOGOGVu8uedyqL\/kosG2cV0XQfh7zw+s\/+pDQbygb0zB3U\/UxFWcxFoKbbbpI7v4kfYuOU+\/HgFBbAuehfnq2FE2dums\/LxQFWEp3cVlRQ5oJTKb2ihmrLfGOu5pxEMb1zTVswQHgmzbWSy8cJIVOafdU7oCdcdyMUnURVD6r6UMQmyN96hQzKpHKP62rjvkCa2yuhKWhlUKYq0\/o7SXFplJG9SYJJ1HEVSb3CixFkt0iGPjuBlVAiJ5yHG\/4HqZhsUvQAMxAP5LSd+64NT4pMCmbFTXz\/CjnY1PZY0052UwjmauGh25HJfSGCEmFpWjTGvz3pdxUUGuecHyWCfFX4A4v8cZgUfDGmFwCToL7dN7nCqwsiIEmZHgfLZe9Fb4IgwOj5zLLaeqIJ\/phPaJ2A2xvrq3mKz5FZhhTi47lJBls769X9Qfu9zi+m+kI9C6Vc6ZGbWXM+C+UoA27eUgzJAR\/TID3PNACCiJwxZHFc5i8bmHtnVDdq7CUpHEJk4UtoCBMIPPKtnBT3xR9nUcQ2l0yiEnxXinPfacj\/YjIFNXnJHXH8RTtwQZKXqS+ZqOG5vDxvAQvQtuweEjQggnVhgIl4HL81PSfjfpIEoC3xpEyfr3wZIg0IfMTCMsPgBbMDwcHQckpnVft979vmA8aoiQV6XU2tJL7XYPCguN2XGVqhMVTUcACcTFroEZOdsLK4qyThVhz4igvD3y9+2BUAzcYITSZyNtUe6IcqFJZ54tO3PT3TkwQsHbW1lUy0E0a0DMuSoytEa5wVmSsoBAN4v7l5cRTS3yMAglO+naQ8fIXoKcj6db8uIC16UwZUQCr1i3+wsNNDdAA9OsEjuumMfvTj2WD4VAe6+FNIh4ZV3M6jbxX0d4L\/cfXTrJgEG0ZiCujToBFz11doX\/m3IecxcDQbANoKBV0Ir+RZercMy4yJD8J4lYrbse2UyHlPp0Ch0krLEJjFhpsTIw41dA1s6FmkdB7A8VIsDBOZylGZVzeqLWdzA1Ux1NdScjg7q8d7ZjA06GYZDCkYu3Z8D04DvtXurZmDJedBh0Egv14iCqzETUawVwOLmqWdsCafFBM4DuoetPzPNOeuOcGLUevyQbP45VW02f0Jfh8GrxLJu067ywcxuSjIerUS5oZddtCRCEuGkRy+sZldnnIzkVj32e4nLfkBjH6JRwjNH5a8xXfgFR9wF0L9ltnoSdxXxtaU8jdX2wve0vGSYjmujLZV68dMTmT0Q2Gx08MKBSWXCokhgFhURSuog4ANPC67lMBhSsTYJktJXuN7gq8HeVxe\/tY3cR5kzqAB2XXQTpw9TvLgrtsX19pBlwqVk9dxliS68hZm7gajfosrOrLa1L6etp4DnMcIspL2ZQtdb+ECsBc21wu1pU+WbsfAlEtMEwZ8dbud8m6uLfJOi9cyZc3yylv2YiX7JGXlaTZdTJ6Q7dbG7oMqDXLbm6kT0WIV+VnfXK5V+puq6HP2uiB6Y9ZZ6CLE4\/pHx\/aw6vDY3wh\/YgqQPhIxaC0ZKzbosZzgsRhn5dkVKUb39QTk9rkePTyAn\/eAmVtGSoIKqH6R1WiwO2fQYIkhLsfe2UJ3dShzNvjDe5wBBMD\/vpiIeazUqQ2nE9Ea1c284lwVdHr732FV6D7PIbAYy8pK4O7de86\/OKqAUm9H5\/BPqTTXdF0fQJ95ya3tmocfqY9wtj0De3dVi5kc1UkV2ORxAuckFfbsINxKFYwnp6wNvuxr60Yj3enkflYUkjkxT4NtWrYTmam+Svo7MjAsJzlFicnC5m+X\/jO9AqzK8oWvKN01W+lZ0y4muh0VRnWcDlPNtXanlK1EXtNjUnRd0cvg5LFjEIprhXvPE6fwO8SKsP356nklMTnoI2QXnOfDsBLhcCGqm16EKaVxTaBwvK7354EP1u\/r4VyuCX1+846Tfl0Yhu\/0GD1e7lb7eHjKJKIw95NPI2g2+BZPfNhZpwMYO5auLsL5i9u+blE8Ymm83a2eu4LcS0br7ChTssBNqI23oFInlM0nR","iv":"4b3c64d6f8842d277551c9297e890ac9","s":"c171515deace9406"}
Share your thoughts. Click here